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Sez Us , a societal app founded by popular strategian Joe Trippi , is essay to builda platform without rage - sweetener .
Rage - hook refers to any posts that are intended to stoke arguing . This might be an intentionally controversial political take , or it can be a wholly make up scenario designed to farm engagement ( e.g. , a satirical creator got1.5 million viewson a TikTok where she claims to file for divorcement after her hubby booed Taylor Swift ) .
Most existing social networking apps incentivize rage - bait , include Instagram , X , TikTok , and YouTube . These platforms have programs for Creator that pay off them based on how many views they get , and enraging content tends to attract more attention .
Sez Us wants to break this cycle by allowing users to rate other user ’ posts for approval , influence , insightfulness , relevancy , and civility . The hope is that users will believe twice before prompt an literary argument or making instigative statements ; instead , the idea is to encourage civil discourse .
Changing the nature of the societal cyberspace is easier said than done , and Sez Us may be more of a feature than a product . But that does n’t mean other platforms ca n’t con from these experiments in community - drive moderation .
