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Recraft , the startupbehind a mysterious double model that beatOpenAI ’s DALL - E and Midjourney on a respected industry bench mark last year , has raise a $ 30 million Series B round leave by Accel , it entirely told TechCrunch .

Other investor in the cycle include Khosla Ventures and Madrona . Based in San Francisco , Recraft previously raiseda $ 12 million Series A contribute by Khosla in 2024 . The San Francisco - base startup allege it recently passed $ 5 million in ARR and 4 million users .

The startup caught industry aid when its model , codenamed “ red_panda , ” top the Artificial Analysis bench mark last year . This was actually Recraft ’s V3 , which earned its name because former substance abuser kept generating images of the cunning mammalian , Recraft ’s founding father and CEO Anna Veronika Dorogush severalize TechCrunch .

Recraft allege it build its own simulation from slit and competes with other range generators like Midjourney , Adobe Firefly , Stable Diffusion , and Black Forest Labs , Dorogush allege . But Recraft ’s AI in particular excels at generating images for brands . That means allowing them to range logos incisively where require without extra editing , or well generating fresh marketing materials like brochures and posters that comply with existing branding guideline .

It ’s an area where existing image model often fall short , according to Dorogush .   That puts Recraft nigher to contend with innovation creature like Canva , which also has anAI generatorfor branding purposes .

Recraft is also noted for have a solo female founding father and chief executive officer . Dorogush establish Recraft after years of work on machine learning at Yandex — the Russian Google competitor — along with anterior stints at Google and Microsoft .

Before building AI exemplar , Dorogush worked as a professional model while she earned a math and computer science point at one of Russia ’s top university . She ended up leaving that billet of workplace but pronounce it taught her that simply do work severely — like showing up to endless casting calls — was n’t enough .

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“ The biggest lesson from that prison term was that grinding is n’t everything , ” Dorogush said . “ Now when building a company , I experience that to succeed , we have to be first-class at what ’s mission - critical . In our case , building mannikin is very important . So we have put all the effort into excelling at this . ”