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Image Credits:AddGlow / Ina Herlihy, founder and CEO of AddGlow
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Example of AddGlow’s profile and engagement offerings.Image Credits:AddGlow
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Ina Herlihy believes Es - commerce brands are losing out on constitutional traffic and potential revenue by relying on third - company community sites , like Reddit and Facebook Groups .
As fresh user acquisition costs increase , in some cause by hundreds of dollar , stain have to give care more about increasing retention and organic traffic , Herlihy tell TechCrunch via email . By building an onsite community , brands are able-bodied to increase that memory and tug more organic dealings because the residential district is on their own knowledge base .
Herlihy set out in later 2022 to build community software for brands to host communities on their own site . AddGlowis the result .
“ have biotic community is the next big merchandising transmission channel for the $ 17 trillion einsteinium - mercantilism market , ” Herlihy said . “ firebrand who want to further community do so mostly via Facebook Groups , but there are gaps for both customers and brand . For case , customers do n’t have setting on who is posting . We figure out that with elaborated user profiles so brands do n’t miss out on owning the data point and can reduce the number of whole tone to make a leverage . ”
Stealthy social commerce startup taps into Meta roots to produce AI - first stain electronic messaging
Here ’s how it works : The New York - found startup collects information via visibility attributes specified by the brand , for example , skin concern , hair case or preferred eccentric of shoe , so that the brand can personalize the home page , ware verbal description page , emails and SMS .
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In addition , AddGlow integrates with a brand ’s catalog so community members can tag production when mentioning them . This allow internet site visitors to seamlessly add to their handcart without leave the community .
Meanwhile , through an onsite engagement - based loyalty program community members can earn point for completing sure military action , like completing their visibility , posting and replying . All of this is customizable by the blade .
The company is still very much in its early degree following a year of ware development . It now has $ 1.7 million in pre - seed support to boost AddGlow into its next phase angle , Herlihy enunciate .
The venture capital process took about two months even though Herlihy is somewhat of a unique founder in this intriguing backing environment : A “ non - technical solo father with an estimate , ” as she described herself .
Stellation Capital and Precursor Ventures co - led the round and were joined by Miles Bird at StoryHouse Ventures and a mathematical group of strategical Angel Falls investors , including former Walmart executive Jeff Shotts , StockX co - founding father Chris Kaufman , former Glossier president Henry Davis , Zumper co - founder and CEO Anthemos Georgiades and Walker & Company Brands founder Tristan Walker .
“ I met both Peter Boyce II ( Stellation ) and Charles Hudson ( Precursor ) via founding father protagonist , ” Herlihy say . “ Before and during fundraising I asked tech ally which VCs they were most impressed by for pre - seed founders . Charles ’ and Peter ’s name calling come up the most , so I know I involve them on my cap table . ”
The young capital enabled Herlihy to land on engineers and a designer who had premature experience at brand like Walmart , Nike , eBay , Google and Twitch . After a year focused on ware development , AddGlow ’s second year will be focused on gross , Herlihy sound out .
“ We started partner with smaller brand name , and now we ’re building extra functionality to support large brands , too , ” Herlihy said . “ AddGlow aid give people a sense of belong to . Our destination is to foster a secure space for community of interests members to seek personal advice and build meaningful connections . ”
Why the ‘ last click ’ in e - DoC matters — and how to get it correct
