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Adobe today announcedFirefly Services , a set of more than 20 new reproductive and originative APIs , tools and services . Firefly Services makes some of the company ’s AI - powered features from its Creative Cloud creature like Photoshop available to go-ahead developers to speed up content innovation in their custom workflows — or create entirely unexampled solutions .
In addition , the company also today launched Custom Models , which allows businesses to fine tune Firefly models base on their assets . Custom Models is already built into Adobe ’s newGenStudio .
Adobe trace Firefly service as a “ comprehensive readiness of productive AI and originative APIs that automates workflow . ” It include APIs for remove backgrounds , smartly crop images and automatically even out the sensible horizon in a exposure , as well as access to gist AI - drive Photoshop features like Generative Fill and Expand . In addition to these AI feature , Firefly Services also exposes tools for edit text layers , tagging content and applying presets from Lightroom , for illustration .
“ As consumer outlook around generative AI - drive personalization continue to arise , Firefly Services and Custom Models are first - of - its - sort offer that unlock the possible action for brands to have powerful customization capability and more control in defining their automation processes , ” state David Wadhwani , Chief Executive , Digital Media Business , Adobe . “ Brands are urgently count to Adobe to tilt their generative AI investments from playgrounds to product . ”
As with most of Adobe ’s enterprise - centric habit cases for reproductive AI , these new tool are all intend to help brands speed up their content creation workflow . Yet while many enterprises want to practice generative AI , they are also worried about brand prophylactic , which has kept many of them from bringing these cock into production . From the outset , Adobe positioned Firefly as a steel - secure alternative to other role model and this new set of service continues that custom .
“ The rising outlook for client experiences have compelled brands to rethink how they produce and personalize marketing content at scale , ” tell Billy Seabrook , global principal innovation officer , IBM Consulting . “ Adobe applications have been instrumental in our originative process , and now with Firefly , we can chop-chop generate imagery and templates in a range of styles and sizes to align with blade standards and enable more people to participate in the creative operation .
