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OpenAI is flirt with a move into ads , per theFinancial Times . CFO Sarah Friar told the newspaper it ’s weighing an ads business good example , with plans to be “ serious-minded ” about when and where ads appear . In a adopt - on argument , Friar accent it has “ no active design to pursue advertising , ” but it seems unclouded the estimation is on the mesa . ( The FT ’s coverage highlight a recent high - profile ad hire : Shivakumar Venkataraman , formerly of Google . )
The ChatGPT maker has so far trust on subscription to support growth of its generative AI pecker . But the cost of making and answer these models is oculus - wateringly gamey , and there are only so manybillions of dollarsthat investors may be willing to fork into the fire .
Still , the move look uncomfortable for OpenAI laminitis Sam Altman . In a recentfireside chat at Harvard Business School , after being ask if the company might acquire ads to broaden access alternative , he said it would be a “ last resort … I ’m not saying OpenAI would never consider ads , but I do n’t like them in cosmopolitan , and I think that advertizement - plus - AI is sort of unambiguously unsettling to me . ”
