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This week’scoverof WSJ Magazine is super minimalistic . That ’s not surprising reach thatthe master storyis an in - deepness consultation with Tim Cook , the CEO of Apple and the king of minimalistic design .
In Cook ’s audience with the WSJ’sBen Cohen , we watch he still believe the Vision Pro is going to be a success . He also sticks to his line that Apple is n’t lag behind on artificial tidings . ( As Apple employee wish to say , the company is commonly “ not first , but best . ” )
But perhaps the most surprising detail in the feature is that Cook did n’t know you’re able to choose your own name for ( iMessage ) chemical group chats .
“ Do you name yours ? Interesting . I may take that on , ” Cook told Cohen .
Just as most Apple products are now waterproof , Apple ’s chief operating officer seems impermeable to humor : Cook decide to name a radical chat with his former college roommates as — simply — “ roomie . ”
