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In the wake of Universal Music Group ’s ( UMG ) public spat with TikTok , which saw the labelpulling its full catalog from the video appearlier this year , the company is doubling down on its deal with Spotify . On Thursday , UMG announced an expansion of its strategical relationship with the streaming euphony service that will focalize on “ music find and social interaction ” as well as enhanced rooter experiences . The addition of music telecasting is included among these novel feature article in the U.S.
Spotify recently announce its architectural plan to patronage euphony videos , order in Marchit would test the pick in genus Beta in 11 select markets — which , at the prison term , did n’t admit the U.S. Instead , the feature was to be defend in Brazil , Colombia , Germany , Indonesia , Italy , Kenya , the Netherlands , Poland , the Philippines , Sweden and the U.K. , the caller enunciate .
With the UMG slew , U.S. users will also have the option of watching music video or else of just streaming audio . The company did n’t state what luck of UMG ’s catalog would be offered as videos , nor did it name specific high - visibility artists whose videos would be admit .
Universal Music Publishing Group , however , includes a number of pop creative person like Taylor Swift , Billie Eilish , Ariana Grande , Bad Bunny , The Weeknd , SZA , Drake , Harry Styles , Kendrick Lamar , Adeleand others . That catalogue of 4 million songswas also pulledfrom TikTok after UMG failed to renew its accord with the video app .
To see videos , Spotify users can access a new “ Switch to TV ” option from the app ’s Now Playing Screen . Plus , if you splay your headphone to landscape fashion , you’re able to catch the video full - screen .
As a part of the novel agreement , Spotify will stick in new promotional and societal features to help creative person generate excitement around their new releases . For example , UMG creative person will be able to share teaser of coming songs and users will be able to pre - save medicine before a Modern passing .
The companies will research other collaboration on lineament over time , with further contingent still to amount , UMG said in an promulgation .
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“ UMG has consistently been a progressive partner on behalf of their artist and ballad maker , contributing to our ware development efforts of observational tools and espouse them early to help artists stand out , ” said Spotify father and CEO Daniel Ek , in astatement . “ The upcoming feature will put more mightiness in the hands of artists and their teams to avail them authentically convey themselves , efficiently advance their piece of work , and well monetize their art , ” he added .
The timing of the tidy sum , of class , is celebrated given the dramatic event around TikTok . In plus to facing apossible U.S. ban , the short - form picture app and UMG were ineffective to come to an understanding over TikTok ’s use of UMG ’s music . As a issue , TikTokhad to slay some 3 million songs have or distributed by UMG by January 31 , 2024 . Later , it alsohad to remove more songsthat arrest compositions controlled by UMG — that is , Sung dynasty written or co - compose by a ballad maker signed to Universal Music Publishing Group .
By partnering with Spotify , UMG still has a mode to promote its music to fans , even if its artists miss the ability to market themselves on TikTok . In late years , the loss of UMG ’s medicine would have been a great snow to TikTok , but given the app ’s move aside from lip - syncing and dancing videos to more vlogs andlong - soma subject , not to mentionits controversial Es - commerce push , the impact may not be as profound .
