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Creator marketplace startupAgentio , which has built an automated political program for YouTubers to sell their ad slots to brand , has raised $ 12 million in Series A funding led by Benchmark with involvement from returning investors Craft Ventures and AlleyCorp .
With the new financing , the inauguration aims to descale its marketplace for YouTubers and bolster up its AI tech to find out if creators are brand - safe for a company .
Agentio was found by ex - Cameo president Arthur Leopold and former Spotify Automated Content Marketing team conduce Jonathan Meyers in 2023 . To date , it has raised over $ 16 million in total funding . Last year , the company launch its political platform andstarted inviting brands and creatorsto work with them .
Since then , the startup has run with marque like DoorDash , Mint Mobile , MasterClass , Notion , and HelloFresh , as well as Divine like Nick DiGiovanni , Matty Matheson , Rhett & Link , and Chad Chad . The platform now has around 50 brands and over 1,000 creators . The inauguration said it is still working on an invite - only base on both ends to maintain quality .
accord to Agentio , firebrand have gradually increase their expenditure on the platform , with a 2.35x jump on average from Q3 to Q4 2024 . It has also attain profitability but raised the money to achieve a turgid scale .
“ It ’s fabulously of import for creators to be able to partner with a act of brand name and the ripe brand to monetize that content . Because of our program , there is competition for advert slots on the Godhead side , and they are experience multiple offers for the first metre , ” Meyers told TechCrunch over a call .
The fellowship mention that apart from building the matching engine , it has also built out a robust measurement stack for stigma to picture out the performance of a safari and give course credit to Godhead . Apart from imprint , the company can also appraise thing like tie clink , QR code scans , and transition rates through Shopify consolidation . The startup said brands apply this data to sign replenishment or form tenacious - terminus partnership with Divine .
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The inauguration has follow out AI to set if a creator ’s content is brand - safe . The platform show a risk profile to brands in telling to a Maker ’s depicted object .
“ With our platform , we can instantly interpret what content and creators are brand name safe . It would take year for merchandising team to go through all the content of a creator to understand if they are brand name - safe . As we have brought these new capacity , we have been able to optimise the time of marketing teams , ” Leopold enunciate .
The inauguration added that it uses large language models to permit brands customise their definition of brand condom and touch them with creator accordingly . The caller is building capabilities powered by its insights models to provide feedback on both the brand and Maker ’s side about military campaign , what is form well , and what could be improved .
Sarah Tavel , universal mate at Benchmark , say the Jehovah saving space has lacked a true marketplace , and Agentio can fill that gap .
“ The Divine thriftiness is one of those spaces that has dodge a genuine marketplace . A good deal of founder have seek to build a party here and they have ended up in the quicksand of being an agency , ” she allege .
“ Historically , this has been a place that has been arbitrate by hoi polloi — agent and agency . That creates a pot of friction and a minimum viable size for the creator and their audience for this to be a really viable grocery . That ’s why a marketplace execute well can unlock a lot of time value . ”
The company said it wants to build out its solutions for other program as well , but for now , its focal point remains on YouTube .
