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Agora , the company that develops “ real - fourth dimension engagement ” APIs , is piss its livestream shopping technology widely useable to help more brands ramp up live DoC experiences , include shoppable show , lively auctions , personal shopper livestreams and more . The solution has been in beta since 2022 .
With Agora ’s live shopping API , any company can embed synergistic livestreams into their political platform and potentially increase gross sales by evince off their products in substantial time . The technology is also utile for providing assistance to customers via live Old World chat . Other features include multiple camera angles , video captioning , reaction emojis , polling , co - livestreaming and tradition filters .
Agora is also essay new capabilities , the ship’s company disclose to us . For case , Agora has anAI - driven video recording subject matter moderationextension in beta from trustingness and safety company ActiveFence , allow sellers to protect their users from harmful or inappropriate content . Another experimental tool isreal - sentence transcription , which provides live AI - power written text and subtitle services . The company is also working on new features for signaling to heighten synchronization .
“ Agora ’s material - time engagement platform has been selected by top retail brands and chopine and is power the springy shopping experience for hundreds of sites and apps , from fashion brands to professional sportswoman team , ” Tony Zhao , CEO of Agora , told TechCrunch .
Zhao tally that Agora ’s clients have seen “ up to 3x addition in conversion rates after effectuation . ”
One node using the new technology isCommentSold , a live merchandising weapons platform that empowers over 7,000 low to mid - sized fashion retailers . The party leverage the functionality to countenance vender to bid collaborators into their shows with a nexus or QR codification . When guests join the live shopping session , user can still conserve mastery over the livestream .
CommentSold has facilitated over $ 3.8 billion in lifespan gross merchandise value ( GMV ) .
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“ We are utterly thrilled to enable a paradigm slip in live selling with these features , which will open up new ways for CommentSold sellers to gamify live marketing shows and force back conflict , ” said Andrew Chen , chief product officer at CommentSold . “ Now sellers can leverage professional host , celebrities and creators to co - server or host their livestream shopping events . Additionally , they can invite VIP customers to their unrecorded shows , further boosting interactivity , which finally translates to higher sales for our marketer . ”
In addition to live shopping , Agora has a broad product offering , admit digital whiteboards for educational clientele , a voice calling package development kit ( SDK ) , 3D spatial audio recording file name extension , telehealth technology and more .
company have tried shape the narrative around unrecorded shopping nail in the U.S. — with the marketplace figure to be worth$31.7 billionthis twelvemonth — however , if we compare it to overall eastward - commerce sales , which was over$1 trillionin 2022 , resilient shopping only makes up a small percentage of the online retail market place . In recounting to China ’s success with live shopping , which is now a $ 327 billion market , U.S. has a long way to go .
Agora starts life as a public company by more than repeat to $ 50 a share
