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Demand for reproductive AI helper drive consumer disbursal on apps to $ 150 billion globally in 2024 , up 13 % from the anterior yr . According to an annual “ State of Mobile ” reportfrom app intelligence supplier Sensor Tower ( whichacquired Data.ai , the original report ’s author , last March ) , AI apps saw a surge of interest over the past class . This led to an over 200 % increase year - over - year in consumer disbursement in AI apps like ChatGPT , Gemini , ByteDance ’s Doubao , and others , bringing the sum spent in the class to intimately $ 1.1 billion in 2024 .
If this pace of growth is keep , this category of apps could move into the top 10 by consumer spending within a year , the firm notes .
Though the release of Modern AI models , like OpenAI ’s GPT-4o last summer , helped drive app revenue up to record numbersat times , consumer demand for AI apps was reproducible throughout the year — not only during these tip surges . As a result , consumer spend nigh 7.7 billion hours using AI apps in 2024 , while apps mentioning “ AI ” were also download 17 billion times in the year .
ChatGPT alone reached 50 million monthly active user — faster than Temu , Disney+ , or YouTube Music , for comparison .
This indicate there ’s still a growing appetite for AI apps and those with AI features .
Other app categories seeing movement in 2024 admit cyclosis , crypto , vitamin E - Commerce Department , and fintech .
Streaming apps saw a slim decline in engagement , despite growth in in - app revenue and downloads .
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Crypto apps like Binance ( No . 6 ) and Tonkeeper ( No . 9 ) move into the top 10 finance apps by downloads in 2024 . E - commerce apps Temu and Shein ranked as the No . 1 and No . 2 apps , respectively , in the retail subgenre , thanks to expansions in Europe , Latin America , and Asia .
Meanwhile , finance apps retained double - digit year - over - yr growth for metre spent in 2024 and neared 7.5 billion downloads , up 8 % from 2023 .
In addition , Sensor Tower enjoin that four game and one app became the latest to reach the milepost of fleet $ 1 billion in consumer spending in 2024 . These included Last War , Whiteout Survival , Dungeon & Fighter , Brawl Stars , and WeTV .
The full report is available on Sensor Tower’ssiteand include an depth psychology of the iOS App Store and Google Play , but not any of the third - party app store in other regions , like China .
