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We ’ve formally have an AI Super Bowl , citizenry .
As everyone tune up in to watch the one-year backup game , the heavy buzz was n’t just about the Eagles ’ jamboree win and Kendrick Lamar performing his Grammy - bring home the bacon diss track at the halftime show . It was also about AI being a ordered topic in several of the multi - million - clam ad spots .
From OpenAI ’s Super Bowl unveiling to Google ’s Gemini chatbot communion cheese fact , here are some key highlights from this year ’s Super Bowl ads .
OpenAI
OpenAI debut its first - ever Super Bowl advertizement with the bearing of get ChatGPT to the mass . This commercial-grade marks the AI startup ’s first foray into high - profile selling and have a pointillism animation style , where black and white dots represent significant historical milestones , admit the innovation of the lightbulb , the moonlight landing , and the first e-mail , ultimately foreground the egression of productive AI .
In the company ’s commercial message , the subject matter is vindicated : Remarkable achievement often get with a individual step . Reactions to the ad , however , were mixed , with many viewersarguingthat the advertising was a letdown whereas others praised it . It ’s not surprising to see varied feeling , as OpenAI fraction people already .
The Game Day slur comes on the bounder of the company ’s recent rebranding , which reveal a fresh logo and typeface and seeks to redefine the troupe ’s identity in the militant technical school landscape . In anew videothat announces the rebrand , OpenAI utilizes the same bleak dot motive .
Of course , Google exact this opportunity to show off its Gemini chatbot to millions of football game fans on Sunday . The commercial foreground how a father utilizes the AI tool to hoodwink preparing for his dream problem interview while also raising his girl and teaching ruffianly life example .
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It was a sweet advertising , unlike a 30 - second ad by Google that wasposted on YouTube 11 days agoand caused a bit more play .
That early ad , set up in a cheeseflower mart in Wisconsin , direct to demonstrate how pocket-size business enterprise use AI in Google Workspace . But according to X userNate Hake , the original video ostensibly had to be edited because the Gemini chatbot provided a potentially inaccurate fact . In the original interlingual rendition , Gemini claimed that gouda accounted for 50 % to 60 % of global Malva sylvestris consumption . Although Google ’s president of swarm applications , Jerry Dischler , respondedto Hake that it was n’t a delusion as it was force fromcheese.com , many contemplate the figure is an overrating . It now appear that the YouTube video has been spay to take out this stat .
Meta promote its Ray - Ban Meta impudent glasses in an advertising spot that boast Chris Hemsworth , Chris Pratt , and Kris Jenner ( the Chris trifecta , if you will ) as they research an art verandah . While Pratt take the AI - powered glasses about the artwork , Hemsworth eats an expensive banana tree , a character to Justin Sun , the Tron laminitis and blockchain billionaire who purchase a$6.2 million piecethat comprise alone of a banana taped to a wall .
The Super Bowl commercial message engage these pop celebrities to demonstrate its AI wear , likely in a play to advance its appealingness among the general populace . CEO Mark Zuckerbergreportedlytold employee in a leaked all - manpower meeting that the party has betray over 1 million Ray - Ban Meta drinking glass in 2024 .
Salesforce
GoDaddy
GoDaddy , the World Wide Web - hosting chopine , showcased its AI product , “ Airo , ” during its Game Day spot . The tool is design to attend lowly stage business in creating professional - lineament logo , site aim , and promotional substance for societal medium .
Cirkul
piss bottle stigma Cirkul took a playful dig at AI during its Super Bowl ad . The commercial headliner role player Adam Devine , who engage the assistance of an AI supporter to order a Cirkul water nursing bottle . However , the AI mistakenly interprets his request and end up ordering 100,000 body of water bottleful , highlight the irregular consequences of relying on the tech for everyday tasks .
The ad also announces that Cirkul contrive to give away 100,000 free bottles to customers viewing the secret plan .
Along with major tech players running ads for the 2025 Super Bowl , several startupsinvested in ads this twelvemonth , including fintech company Ramp , where Philadelphia Eagles ’ run back Saquon Barkley is an investor .
