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Amazon might never formally endorse AirPlay or Google ’s media - casting technical school . But the companywillbe the first to endure Matter Casting , the video- and audio - beamy feature of speech of the Matter bright home plate banner , on its smart displays and chic telecasting , Amazon announced this morning atCES 2024 .
Once Matter cast comes to Amazon ’s Prime Video app for Android and iOS , users will be able to cast message to supported Amazon devices — starting with theEcho Show 15 — by tap the new consecrated Matter Casting button . Beyond the Echo Show 15 , Amazon enunciate that Matter Casting supporting will arrive on Fire TVs , including fresh TVs from Panasonic with Fire TV built in , and — on the app side — Plex , Pluto TV , Sling TV , Starz and ZDF after this yr .
“ customer can begin watching a movie or surf for their next favorite show from Prime Video on their phone , and cast it to their compatible Fire goggle box gadget or Echo Show 15 , ” Amazon write in a postpublishedon its official blog . “ This is an diligence - first presentation of implement Matter Casting . ”
count Casting is an open local networking protocol that does n’t require a specific hardware stack . It ’s available to any app or hardware Almighty to implement and not limited to specific operating systems or partnerships , make it easier to follow up than proprietary alternative .
However , while the overarching Matter touchstone is backed by Apple and Google in accession to Amazon , the former two tech giants have small real incentive to assume Matter cast given their several proprietary cast engineering are well - established . Tellingly , Google announced this week that its cast tech , Chromecast , will be build into all of LG ’s new tv — but gave no mention of Matter Casting .
The Matter Casting specification — which was develop with major input from Amazon — can achieve more than vomit , in hypothesis . It appropriate control of a television ’s core functions like volume adjustment , changing the duct and shift between HDMI ports . But it ’s incumbent on app and machine makers to build in support for those functions .
