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Amazon is taste to keep live shopping relevant with the launching of an “ Amazon Live ” FAST ( gratuitous advertizing - support TV ) channel on Prime Video and Freevee . Previously only available as a feature on desktop , mobile and Fire TV , the raw live channel will give customers in the U.S. more way to engage with interactive , shoppable content .
Amazon Live ’s FAST channel will feature 24/7 programming from democratic God Almighty and fame , such as world TV star Lala Kent ( “ Vanderpump Rules ” ) and Paige DeSorbo ( “ Southern Charm ” ) , who is also set up her own original show on Amazon Live , where she ’ll develop brand young content . brand like Tastemade and The Bump will also host watercourse to sell their products .
TV audience can browse and buy the items influencers show off by using the Amazon Shopping app on their mobile twist . When entering “ shit the show ” into the hunting bar , users are directed in real time to a shopping carousel featuring the products they see on TV .
This is n’t the first timePrime Videohas introduce an Es - commerce shopping experience on the streamer . To promote “ The Boys ” spinoff serial publication “ Gen V , ” Amazon launched a practical store sell merchandise and home good based on Godolkin University , the superhero school in the show .
Last year , QVC and HSN — the top two shopping channels — launched analog oblation on Freevee , which were the only livestream shopping channels on the inspection and repair at the time .
Amazon Livelaunchedin 2019 as a QVC - similar shopping experience to aid brands get their products light upon and for gift to interact with fans . Itrolled outthe offer to customer in India in 2022 . According to the company , more than 1 billion customers in the U.S. and India streamed Amazon Live ’s shoppable video in 2023 alone .
Despite Amazon ’s success with alive shopping , the formatting only makes up a small percentage of the atomic number 99 - commerce market . Last year , live shopping was anticipated to be worth$31.7 billion , however , total U.S. online retail salesreportedlyreached $ 1.14 trillion .
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Amazon launches QVC - style livestream shopping in India
‘ Amazon Live ’ is the retail merchant ’s modish effort to take on QVC with live - streamed video
