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Amazon isextendingthe accessibility of its AI - enabled shopping assistant , Rufus , to more market in Europe and the Americas .
The e - Department of Commerce colossus has been widely consideredto be wager catch - upwith its Big Tech brethrenin the AI sphere , particularly against the backcloth of the generative AI hype these past couple of years . Rufus is one of the way Amazon is showing that it ’s up for the plot . Key features the instrument offer include product search support , product comparison , and recommendation on what to buy .
The AI chatbot has been trained on Amazon ’s arsenal of data , sweep client reviews , product catalogs , and other tangential public datum to be ground to answer shoppers ’ natural language query , such as : “ Can you recommend some with child talent for kid under 5 ? ” or “ liken dissimilar kinds of coffee makers . ”
To access Rufus , shopper in the fresh market must update their Amazon Shopping app to the belated version ; then they can beg a little icon at the bottom right that surfaces a familiar chatbot - vogue user interface .
The e - commerce colossus first trialed Rufus in the U.S.back in February , before formallylaunching it five months later . In the intervening months , a beta interlingual rendition of the AI help haslanded in Indiaandthe U.K.On Tuesday , Amazon further amplify the genus Beta ’s availability toCanada , France , Germany , Italy , and Spain .
Rufus is n’t the only reproductive AI tool that Amazon has been working on — the companyalso recently launched fresh toolsto help sellers meliorate their listings by render mathematical product description , titles , and associated details . Amazon has alsocommitted $ 230 millionto supporting generative AI startup .
Amazon is quick to stress that this is still an former loop of Rufus , and — like many reproductive AI practical app — it “ wo n’t always get it exactly right . ”
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“ We will keep improving our AI fashion model and fine - tune up responses to continuously make Rufus more helpful over time , ” the company drop a line in ablog post .
