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Amazon is considering shifting its payment offerings in India into a standalone app , three source conversant with the matter say TechCrunch , as the Es - commerce giant aims to boost employment of Amazon Pay in the state .
Amazon Pay is currently domiciliate within the company ’s primary e - commerce app in India , and lets users transfer money to someone and merchants , pay bills , purchase insurance and change of location ticket , invest in mutual investment firm and digital gold , and buy travel tickets .
The U.S. tech giant has been contemplating decoupling its payment serving from the tocopherol - commerce app for about a twelvemonth and mean to proceed with the plan in the coming month , two of the sources said .
Amazon has already reached out to the NPCI for approval , another person familiar with the matter said . The company has been told that it will likely have to write out fresh UPI Idaho to users , source intimate with the position say , something Amazon sees as a barbed requirement .
Some executives at Amazon believe Amazon Pay is not receive adequate attention on the tocopherol - commerce app , one source said , append that a separate app with a odd focus could assist the payments political program gain wide-eyed realisation in the country .
The sources requested anonymity as the discussions are secret and ongoing . They cautioned that Amazon , cope with many other challenge in India , may change its plans and could still give up the mind .
An Amazon representative go down to comment , describing the news as meditation .
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Amazon Pay ranks 6th among apps on Unified Payments Interface , a payment connection that is the most pop way Indians transact online . In July , Amazon Pay processed about 72.4 million transactions , accounting for about 0.5 % of all dealing on the mesh , according to prescribed data . In comparability , Walmart ’s PhonePe processed 6.9 billion minutes , while Google Pay handled 5.3 billion .
Amazon is n’t alone in weighing similar options in India , where China - panache super app strategies have n’t seen much success . Its master Indian rival , Flipkart , lately last month consolidated its fintech offer into one vertical , two year afterseparating from PhonePe .
