Topics
Latest
AI
Amazon
Image Credits:Amazon
Apps
Biotech & Health
Climate
Image Credits:Amazon
Cloud Computing
Commerce
Crypto
Image Credits:Amazon
go-ahead
EVs
Fintech
Image Credits:Amazon
Fundraising
Gadgets
Gaming
Government & Policy
Hardware
Layoffs
Media & Entertainment
Meta
Microsoft
Privacy
Robotics
Security
societal
infinite
startup
TikTok
Transportation
Venture
More from TechCrunch
Events
Startup Battlefield
StrictlyVC
newssheet
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
meet Us
Amazon seller now have access code to an AI help designed to help grow their concern by answering questions about their metrics , and later , help to resolve issues that arise . The help , computer code - named Project Amelia and establish on AWS’sAmazon Bedrock , is useable in beta to U.S. sellers , starting Thursday .
The retail giant star says select U.S. sellers will gain access forthwith , followed by a broader rollout across the U.S. later on this year , the feature will begin to arrive in more countries and in other languages besides English .
The destination with Project Amelia , excuse Amazon , is to offer vendor tools that can then care and grow their business .
At launch , sellers will be able to remember data like sales data and client dealings selective information , and be able to necessitate the assistant questions like “ How is my business doing ? ” In reply , the AI will offer a summary of metrics , including late cut-rate sale , units sold , and website dealings , comparing those metrics to the same time last year .
Sellers will also be able to ask keep up - up questions , like those focused on a single product ’s sale , growth , and customer traffic , among other things .
Later , the AI help will be able to help resolve topic and help with other chore .
For case , Amazon sellers will be able-bodied to ask something like “ I have 300 units on the way and do n’t see that reflected in the composition . Can someone look into this ? ” and they ’ll receive personalized guidance . If call for , they may also be connected with Amazon ’s support squad to help them investigate the result further , which makes the adjunct phone more like a traditional chatbot , in that case .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
Further down the road , Project Amelia will be able to provide sellers “ additional assist get by the task ” or may even “ volunteer to work the job on a seller ’s behalf , ” Amazon says , without providing specifics or a time frame to launch .
“ We are always seeking to equip our betray partners with the most effective tools and capacity , authorise them to more easy begin and grow a successful business , ” readsa blog post , penned by Mary Beth Westmoreland , VP of Amazon ’s Worldwide Selling Partner Experience . “ By leveraging the transformative power of procreative AI , we are create and deploying technologies that will meliorate how Peter Sellers can manage and spring up their job . Innovative root like Project Amelia are reducing the sentence , effort , and imagination required from marketer to manage their business , allowing them more time for build great products and delighting client , ” she adds .
Amelia ’s launch follows the launch of another AI chatbot aimed at consumers , Rufus , which went live in the U.S. this summer . On the consumer side , Amazon is also leveraging AI to avail customersfind apparel that fitand toenhance production reviews , among other things . For seller , Amazon had previously enter generativeAI tools to help them make product itemization , and for those who publicise on Amazon , tools togenerate backgrounds using AI .
On Thursday , Amazon also shared how it was usinggenerative AI to improve its production recommendationsfor consumers as well as its product descriptions .
