Topics

late

AI

Amazon

Article image

Image Credits:AWS

Apps

Biotech & Health

Climate

AWS Titan Image Generator

Image Credits:AWS

Cloud Computing

Commerce

Crypto

AWS Titan Image Generator

Images generated using AWS’ Titan Image Generator.Image Credits:AWS

Enterprise

EVs

Fintech

Read more about AWS re:Invent 2023 on TechCrunch

Fundraising

Gadgets

back

Google

Government & Policy

Hardware

Instagram

Layoffs

Media & Entertainment

Meta

Microsoft

Privacy

Robotics

Security

Social

Space

startup

TikTok

fare

Venture

More from TechCrunch

effect

Startup Battlefield

StrictlyVC

Podcasts

video

Partner Content

TechCrunch Brand Studio

Crunchboard

Contact Us

Amazon is put out an image generator — joining the social station of the many , many othertechgiantsandstartupsthat have already done so .

During a keynoteat its AWS re : Invent 2023 conferencethis cockcrow , Amazon debuted Titan Image Generator , which is now available in preview for AWS customers on Bedrock , Amazon ’s AI development platform . A part of Amazon ’s Titanfamilyof reproductive AI models , Titan Image Generator can create fresh picture ( throw a text description ) or customize existing images .

“ [ You ] can use the model to easily switch out an exist [ image ] background to a setting of a rainforest [ for exemplar ] , ” Swami Sivasubramanian , VP for data and machine learning overhaul at AWS , tell onstage . “ [ And you ] can utilise the role model to seamlessly swap out backgrounds to mother life-style images , all while retaining the main field of study of the image and to create a few more options . ”

Amazon read that Titan Image Generator was discipline on a “ various set of datasets ” across a “ broad range of a function of domains ” and can be optionally alright - tuned on impost datasets , and include built - in mitigations for toxicity and bias . ( stop testing , the jury ’s out on just how in effect those mitigations are , of course . ) The company declined to say exactly where those datasets add up from however — and whether it obtained permission from or is compensating all the creators of the images used to train Titan Image Generator .

Some companies evolve image generator , likeStability AIand — as of a few months ago — OpenAI , let creators toopt outof education datasets if they so prefer . Others , includingAdobeandGetty Images , are establishingcompensation schemesfor creators — albeit not always well - bear or transparent one .

Sivasubramanian did claim onstage , however , that Amazon will protect customers accuse of violating right of first publication with simulacrum generate by Titan Image Generator — in keeping with itsAI indemnification policy . That ’s surely music to the ears of AWS customers worry about regurgitation , or when a productive mannikin spit out a mirror transcript of a grooming example .

In a recentsurveyof Fortune 500 companies by Acrolinx , nearly a third said that intellectual place was their self-aggrandizing business organization about the consumption of generative AI . Anotherpollfound that nine out of 10 developers “ heavily consider ” IP protection when make decision on whether to use generative AI .

Join us at TechCrunch Sessions: AI

Exhibit at TechCrunch Sessions: AI

“ We ’re cautiously take how we train our models and the data we utilise to do so , ” he said . “ With these investment funds , our customers will have the flexibleness to choose the best models for their requirements even as their penury grow and change . ”

Images create with Titan Image Generator will also issue forth with a “ tamp - resistant ” inconspicuous watermark by default — an attempt to extenuate the spread of AI - generated misinformation and ill-treatment imagery , Sivasubramanian tell . ( Deepfakesfrom the Gaza war andAI - generate child abuse imagesare the recent illustrations of how major the terror ’s become . ) It ’s not clear exactly what sort of watermarking technique Amazon ’s using and which tool beyond Amazon ’s own API will be able to find it ; we ’ve reach out to Amazon for clarification .

Sivasubramanian noted watermark are a part of   thevoluntary commitmentaround AI that Amazon sign with the White House in July . Other signatories , among them Google and Microsoft , have adopted the Content Credentials system of rules developed by the Coalition for Content Provenance and Authenticity or develop their own solutions .