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Amazon is navigate a young grocery subscription offer for Prime members in three cities , the ship’s company reveal on Thursday . The new $ 9.99 per month subscription gives Prime members entree to inexhaustible destitute foodstuff delivery on order over $ 35 from Whole Foods Market and Amazon Fresh . The subscription also offers unlimited 30 - minute pickup on order of any size .
The new offer is being tested in Denver , Colorado ; Sacramento , California ; and Columbus , Ohio , the company tell TechCrunch in an email .
“ We ’re always experiment with feature article to make shopping easier , quicker , and more affordable , and we depend forward to hear how appendage who take advantage of this offer answer , ” pronounce Tony Hoggett , Amazon ’s aged frailty president of worldwide food market stores , in a assertion .
quality members presently pay up a $ 6.95 fee for overbold order between $ 50 and $ 100 and $ 9.95 for orders less than $ 50 .
But , Prime member did n’t always have to pay for Fresh deliveries on order above $ 35 . Amazon start chargingdelivery feesfor new grocery orders that are under $ 150 sooner this year in January , removing a perk that commit Prime members free legal transfer on parliamentary law over $ 35 . Amazon then revised this conclusion in October and slashed the verge for free grocery deliveries from $ 150 to $ 100 .
As for Whole Foods orders , Amazon implemented a $ 9.95 fee on delivery orders back in September 2021 . The were previously offered at no redundant change .
With this new subscription offer , Prime appendage would no longer have to pay any of these fees if their speech guild is above $ 35 . Amazon likely hope that the membership would encourage masses to come in more orders without interest about the fee relate with each delivery .
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The launch comes a month afterAmazon announcedthat customers across the United States will no longer need to have a Prime membership to order grocery store from Amazon Fresh for manner of speaking or free pickup . At the metre , Amazon said a standardized choice would shortly be uncommitted to Whole Foods shoppers . The change makes Amazon more competitive against company like Instacart , Walmart and DoorDash .
Amazon lock lots of Fresh food market stores across the United States and blow up its push into the grocery space by acquiring Whole Foods in 2017 . However , its food market business has declined , in all probability due to competition . Areport from The Informationpublished last year bring out that Fresh stores were running empty and that storage first step had slowed .
Amazon make on-line market available for non - Prime member , begin with Amazon Fresh
