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Amazon is shutting down “ Inspire , ” its TikTok - like , brusque - form video and picture feed that was previously usable in its mobile app . The feed admit users to discover product and shop from content create by influencers , brand , and other customers .
A company spokesperson support the move to TechCrunch , saying , “ We on a regular basis pass judgment various lineament to better align with what customers tell us affair most , and as part of that , Inspire is no longer available . ”
It ’s an interesting time to shut down a feature of speech that intimately mirror TikTok , especially as the ByteDance - owned platform facesuncertainty in the U.S.Inspire could have served as an choice for American shoppers seeking merchandise followup from TikTokers .
However , Amazon has made inroad on other social channel , lessening the need for its own short video feature . For representative , itpartnered with Instagram in November 2023to make it loose to tell on its retail web site directly inside the Meta - possess app . Around the same time , it alsoteamed up with Snapto permit users buy its product from social advert .
Inspire was originallylaunchedin 2022 amid the gradual rise of social DoC .
However , the feature trip controversy in August 2023 when Amazon tried to attract creators to the feature byinviting select influencers to render television . The society extend $ 12,500 for a maximum of 500 videos or $ 25 for each qualifying video recording . However , many creators experience that this compensation was too low .
Another possible reason for Inspire ’s shutdown is that not enough Godhead were publishing message , as they could gain more tax income on other platforms .
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While the company representative did n’t further excuse the reasoning behind the closure , they pointed out the other shipway in which Amazon customer could still get intake , include from Amazon ’s creator shopfront , curated collection , and more .
They also mentioned its new AI features like its shopping supporter , Rufus , which launched last year .
“ Beyond Amazon , we sleep with that customer depend for inspiration and product recommendations in societal provender , and we ’re introduce to make shopping for Amazon products more pleasurable through seamless social media integrations , ” the voice sum up .
Notably , Amazon is testing anew feature that redirects shoppersto other brands ’ websites if they search for a product not available on Amazon .
