Topics

up-to-the-minute

AI

Amazon

Article image

Image Credits:Amazon

Apps

Biotech & Health

Climate

Kindle Colorsoft

Image Credits:Amazon

Cloud Computing

commercialism

Crypto

Article image

Image Credits:Amazon

Enterprise

EVs

Fintech

Article image

Image Credits:Amazon

fund raise

Gadgets

Gaming

Google

Government & Policy

ironware

Instagram

layoff

Media & Entertainment

Meta

Microsoft

Privacy

Robotics

surety

Social

Space

Startups

TikTok

transportation system

Venture

More from TechCrunch

Events

Startup Battlefield

StrictlyVC

Podcasts

Videos

Partner Content

TechCrunch Brand Studio

Crunchboard

get hold of Us

It ’s a boastful hebdomad in Kindle commonwealth . Along withrefreshesto the home Kindle , Paperwhite , and Scribe , the company is present something many of us never expected in a devoted Es - proofreader : color .

originally this year , Amazon ’s chief e - reader competitor , Kobo , introduce the $ 220Libra Colour , which leverage colouration E Ink . The technology has thus far received mixed reviews . The new Kindle Colorsoft , on the other manus , takes a whole different approaching .

Rather than trust on the einsteinium Ink engineering that powers the Kobo , Amazon opted to ramp up the full stack in - house . The company severalize TechCrunch that color has been one of the most requested feature for its due east - lector , but the company had to hit a balance before take on it . A bit of cistron get along into playing period here , including assault and battery life , contrast proportion , and image ghosting .

Color is make with an E Ink Kaleido   color filter applied to the display itself , combined with the front light . It ’s a modification from the standard sort of backlighting we see in tablets , which is both a hit to battery and can impact sleep pattern when read immediately before bed .

As with monochrome E Ink , the engineering effectively creates an image that remains static until the pageboy is refresh . Amazon say the goal was to create semblance that are lenient on the oculus , blood-related to impress . Battery life does take a strike here , but that ’s counter to some arcdegree by the new oxide back dot , along with a larger barrage than the one found on the Paperwhite . The oxide tech — also found on the new Paperwhite — help oneself increase page - twist speed .

When not utilizing color for things like comics and page highlights , the varlet retains the same monochromatic design found on other Kindles .

Join us at TechCrunch Sessions: AI

Exhibit at TechCrunch Sessions: AI

As with the new Kindle Paperwhite Signature Edition , the Kindle Colorsoft is waterproof , while featuring wireless charging . grant to Amazon , you should get up to eight weeks on a rush , which is still conveniently beat by the Paperwhite ’s submit three months .

The color Kindle does n’t get flash . The gimmick starts at $ 280 , a $ 90 premium over the Kindle Paperwhite Signature Edition and a full $ 170 more than the new root word - level Kindle . That said , it ’s still $ 120 cheaper than the young Kindle Scribe , which I suppose puts things into perspective .

The new Kindle Colorsoft Signature Edition is available for preorder set forth Wednesday . It will start shipping on October 30 .