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It ’s a boastful hebdomad in Kindle commonwealth . Along withrefreshesto the home Kindle , Paperwhite , and Scribe , the company is present something many of us never expected in a devoted Es - proofreader : color .
originally this year , Amazon ’s chief e - reader competitor , Kobo , introduce the $ 220Libra Colour , which leverage colouration E Ink . The technology has thus far received mixed reviews . The new Kindle Colorsoft , on the other manus , takes a whole different approaching .
Rather than trust on the einsteinium Ink engineering that powers the Kobo , Amazon opted to ramp up the full stack in - house . The company severalize TechCrunch that color has been one of the most requested feature for its due east - lector , but the company had to hit a balance before take on it . A bit of cistron get along into playing period here , including assault and battery life , contrast proportion , and image ghosting .
Color is make with an E Ink Kaleido color filter applied to the display itself , combined with the front light . It ’s a modification from the standard sort of backlighting we see in tablets , which is both a hit to battery and can impact sleep pattern when read immediately before bed .
As with monochrome E Ink , the engineering effectively creates an image that remains static until the pageboy is refresh . Amazon say the goal was to create semblance that are lenient on the oculus , blood-related to impress . Battery life does take a strike here , but that ’s counter to some arcdegree by the new oxide back dot , along with a larger barrage than the one found on the Paperwhite . The oxide tech — also found on the new Paperwhite — help oneself increase page - twist speed .
When not utilizing color for things like comics and page highlights , the varlet retains the same monochromatic design found on other Kindles .
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As with the new Kindle Paperwhite Signature Edition , the Kindle Colorsoft is waterproof , while featuring wireless charging . grant to Amazon , you should get up to eight weeks on a rush , which is still conveniently beat by the Paperwhite ’s submit three months .
The color Kindle does n’t get flash . The gimmick starts at $ 280 , a $ 90 premium over the Kindle Paperwhite Signature Edition and a full $ 170 more than the new root word - level Kindle . That said , it ’s still $ 120 cheaper than the young Kindle Scribe , which I suppose puts things into perspective .
The new Kindle Colorsoft Signature Edition is available for preorder set forth Wednesday . It will start shipping on October 30 .