Topics
Latest
AI
Amazon
Image Credits:Frederic Lardinois/TechCrunch
Apps
Biotech & Health
mood
Image Credits:Frederic Lardinois/TechCrunch
Cloud Computing
DoC
Crypto
Enterprise
EVs
Fintech
Fundraising
Gadgets
Gaming
Government & Policy
Hardware
Layoffs
Media & Entertainment
Meta
Microsoft
Privacy
Robotics
Security
Social
Space
Startups
TikTok
expatriation
Venture
More from TechCrunch
Events
Startup Battlefield
StrictlyVC
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
Contact Us
Amazon on Wednesdayreleasedwhat the company claims is the most subject AI model in its Nova category , Nova Premier .
Nova Premier , which can swear out text , images , and videos ( but not audio ) , is available in Amazon Bedrock , the society ’s AI modeling development platform . Amazon say that Premier excels at “ complex tasks ” that “ require deep agreement of context , multi - step preparation , and precise execution across multiple puppet and data informant . ”
Amazon announced itsNova batting order of modelsin December at its annual AWS re : Invent conference . Over the last few months , the company has expanded the collection with image- and video - get models as well as withaudio understandingandagentic , chore - performing passing .
Nova Premier , which has a context of use length of 1 million relic , meaning it can analyze around 750,000 words in one go , is weaker on certain benchmarks than flagship exemplar from rival AI companies such as Google . On SWE - Bench Verified , a coding test , Premier is behind Google’sGemini 2.5 Pro , and it also performs badly on benchmarks measuring mathematics and science noesis , GPQA Diamond and AIME 2025 .
However , in hopeful daub for Premier , the model does well on tests for noesis retrieval and visual understanding , SimpleQA and MMMU , according to Amazon ’s internal benchmarking .
In Bedrock , Premier is priced at $ 2.50 per 1 million token fed into the example and $ 12.50 per 1 million relic generated by the manakin . That ’s around the same price as Gemini 2.5 Pro , which be $ 2.50 per million input souvenir and $ 15 per million end product token .
Importantly , Premier is n’t a “ reasoning ” theoretical account . As oppose to fashion model like OpenAI’so4 - miniand DeepSeek’sR1 , it ca n’t take extra time and figure to carefully consider and fact - check its answer to questions .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
Amazon is pitch Premier as best for “ instruct ” smaller models via distillation — in other words , transferring its capabilities for a specific exercise casing into a faster , more efficient package .
Amazon sees AI as increasingly core to its overall growth strategy . chief operating officer Andy Jassy latterly said the companionship is building more than 1,000 generative AI applications and that Amazon ’s AI tax revenue is growing at “ triple - finger ” twelvemonth - over - year percentages and represent a “ multi - billion - dollar annual revenue run rate . ”
