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Manish Tiwary , the head of Amazon ’s India operations , is impart the business firm “ to pursue an opportunity outside of the company ” as the U.S. e - commerce giant grapples with mounting pressure sensation from competitors in one of its crucial international markets , TechCrunch has reassert .

Tiwary , who took over as country coach in late 2020 , is departing as Amazon hasnoticeably shift its stress onto its cloud business organisation in Indiaand shutter several other initiatives , including its food delivery speculation . Amazon confirmed Tiwary ’s departure in a assertion that did n’t name a heir . Amit Agarwal , who previously chair Amazon India and presently oversees the issue economies enterprise for the business firm , will “ remain tight involved with the Amazon team , ” a party interpreter say .

Amazon , which has poured more than $ 7 billion into India , is facing hurdling in penetrate the South Asian nation ’s smaller cities and towns , where domestic rivals Flipkart , have by Walmart , and SoftBank - backed Meesho have established secure footholds . Industry analysts say Amazon ’s struggle in these arena stem from its modified product excerpt for price - sensitive customer and less developed logistics web .

Meesho has travel by Amazon in fluid app monthly combat-ready substance abuser part among e - commerce apps in India , Morgan Stanley analyst write in a note Tuesday . Flipkart has more than 50 million daily alive users on its wandering apps in India , whereas Amazon has fewer than 40 million , according to Bank of America analysts .

In urban India , the U.S. whale is grappling with intensifying competition from prompt mercantilism firms BlinkIt , Swiggy and Zepto , which are romance customer with fast deliveries in as trivial as 10 minutes . Flipkart on Mondayrolled out its own quick offering in Bengaluru . Amazon recently deem talks to acquire a bet in Swiggy , according to mass familiar with the matter .

“ India is an important priority for Amazon , ” Amazon added . “ We are excited by the momentum and business termination we have already achieved , and we are even more affirmative about the pregnant chance onwards to introduce on behalf of our customers and digitally transmute liveliness and livelihoods . ”