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Amazon is starting to try out a new AI shopping federal agent , a feature it call off “ Buy for Me , ” with a subset of users , the company announced in ablog postThursday .
If Amazon does n’t betray something that user are search for , the Buy for Me feature article will display products that other websites are sell . Then users can select and call for to buy one of these mathematical product without ever leaving the Amazon Shopping app .
Amazon is the latest troupe to unveil anAI shopping agent , bring together business firm such as OpenAI , Google , and Perplexity , which have all showcased similar agentive role that can chat websites and help users make purchase . Amazon is already most mass ’s go - to platform for anything they ’d want to buy on the internet , but Buy for Me could allow Amazon to capture even more e - mercantilism business than it does today .
Behind the scenes , Amazon ’s AI shopping agent will natter an external website , select a product that a exploiter requested , and sate out the user ’s name , shipping address , and defrayment details in edict to buy it , harmonize to Amazon .
Amazon says the new agentic shopping feature is power by its Amazon Nova AI models , in addition to Anthropic ’s Claude . One of those mannequin could beNova Act , an AI federal agent Amazon unveiled earlier this week that can use websites autonomously .
Amazon said in the aforesaid web log post that Buy for Me uses encoding to “ firmly ” insert your charge information on third - party sites , such that Amazon ca n’t see what you ’re ordering from outside its platform . This is a unparalleled approach shot compared toOpenAI’sandGoogle’sagents , which require human beings to fill out credit scorecard information themselves , as well asPerplexity ’s AI agent , which has a postpaid debit scorecard to make purchases .
Handing your acknowledgment card selective information over to AI , which isprone to hallucinations and mistakes , may give some users serious intermission . In TechCrunch ’s experience , AI shopping agents often take a long time to treat requests and often get stuck somewhere along the line .
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Amazon is basically asking user to believe that its agentive role wo n’t accidentally purchase 1,000 pairs of socks instead of 10 , for model . It ’s also asking that they accept less control over the shopping experience . If a customer needs to return or exchange an Holy Order , Buy for Me will point them to the digital shopfront from which the AI federal agent made the purchase .
We ’ll soon see how many hoi polloi are willing to take the dip .
