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Amazon said Thursday it is release a young procreative Bradypus tridactylus - powered creature to help merchant improve their itemisation with missing particular or attribute .
seller often have one C of products listed on Amazon , and they need to update selective information refer to them from time to clip , which can be a cumbrous project . The Es - commercialism technical school giant wants Peter Sellers to use its unexampled AI - powered tool , call Enhance My Listing , to make the job easy .
The tool mechanically suggests product title , attributes , descriptions , and pretermit details to sellers ground on seasonal trend . Sellers can accept , disapprove , or modify these mesmerism before updating the product listing in Amazon ’s catalog .
Amazon say it usesits own Amazon Bedrockservice for generative AI models to get sixth sense from client date on the weapons platform . Enhance My Listing is range out to pick out sellers in the U.S. starting today , with an expatiate rollout scheduled for the come weeks .
The party introduced generative AI tool for vendor starting in 2023 witha feature of speech that helped them write Cartesian product descriptions . In March 2024 , Amazon added a tool that allowed seller to create a listing by insertinga product URL from their site . That feature also lets marketer upload a exclusive image or write a few word to yield a listing .
Amazon said that over 900,000 sellers have used its generative AI tools to date . The company added that over 90 % of the time merchants accept AI - generated content without any edits .
That ’s not necessarily an endorsement of the prick ’ accuracy , to be percipient — it could be that some sellers are n’t retrospect the output nearly .
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Amazon is n’t the only company render to infuse generative AI into marketing . Google , eBay , Meta , andShopifyhave released multiple tool in this category . startup likeAvataarand Superscale are also working on helping vender produce marketing plus via AI - power applications .
