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Customers can choose to join their Snapchat account statement to their Amazon account through a one - time set - up . Once the accounts are linked , user can discharge a checkout with Amazon in the product advertizing using their default option Amazon merchant vessels reference and payment method acting , without leave the social app . The company says in - app shopping with Amazon is available for select products advertised on Snapchat and sold by Amazon or by main vendor in Amazon ’s storage .
Amazon ’s partnership with Snap will set aside the east - commerce colossus to intimately compete with TikTok , which of late launchedTikTok Shop in the United States , allow firebrand and creators to trade product immediately on the social app . Although Amazon is monumental and has a portion of clout , TikTok still dumbfound a threat because it ’s able to reach younger millennials and Gen Z users . By exposing its products to young users on Snapchat , Amazon has the potential to strain customers it may not have been able to otherwise . Plus , it can display ware to them that they may not think about buying when they finish their regular purchase directly on Amazon .
The heap with Snap is similar to Amazon ’s partnership with Meta , which wasannounced last weekand allows users to buy Amazon product directly from advertizing on Instagram and Facebook . The tocopherol - commerce giant also has apartnership with Pinterest , announced back in April , that allows users to find and buy relevant product through shoppable content .
It ’s worth noting that the partnerships with Snap and Meta total as Amazon has repeatedly adjudicate to surmount its own version of social apps likeInstagramandTikTok . The company has aTikTok - like shopping feedthat supports both photos and videos , but it palpate overly commercialise when compared to other uses of social media for shopping .
Amazon ’s slew with social web will also help it compete with Shein , which has been look to expand its business in the United States . The discount retailer recentlyinked a deal with Forever 21that will allow it to betray Forever 21 clothing and accessories on its site , while Shein will be able to test customer - concentre experiences at perpetually 21 locating across the United States , include shop - in - shops and in - stock returns .
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Snap declined to annotate on the matter .
Meta and Amazon team up on new in - app shopping feature on Facebook & Instagram
