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Amazon has named long - prison term executive director Samir Kumar as the raw head of its India consumer clientele , a calendar month afterits domesticated line ’ head resignedamidintensifying competition in the primal market .
Kumar , who has been with the due east - commerce giant for 25 age , will become country manager for India , the company said .
This role would be in addition to Kumar ’s existing province overseeing Amazon ’s consumer performance in the Middle East , South Africa , and Turkey , the fellowship said .
The leadership transition was announce by Amit Agarwal , Amazon ’s senior frailty chair for emerging markets , in an electronic mail to staff . The move follows the sudden exit of Manish Tiwary , the previous head of Amazon ’s India consumer business organisation , last month .
“ India remains an significant antecedency for Amazon , and I am super excited about the opportunity ahead as we continue to transform life-time and sustenance , ” say Agarwal in a argument .
Despite investing over $ 7 billion in India , Amazon is face challenges in smaller cities and Town , where local competitors Flipkart ( owned by Walmart ) and Meesho ( backed by SoftBank ) have clear strong market positions .
Meesho has overtaken Amazon in terms of monthly active user on mobile apps , according to Morgan Stanley . Bank of America analysts describe that Flipkart boast over 50 million daily active users on its nomadic apps in India , while Amazon has fewer than 40 million .
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In urban India , Amazon is facinggrowing competition from straightaway - commerce companiessuch as BlinkIt , Swiggy , and Zepto , which bid deliveries within 10 minutes .
Flipkart recently set up its own immediate delivery service in Bengaluru . The party also startedtesting four - hour deliveries on Myntra , the country ’s top online clothes and fashion platform .
Amazon has not launched quick commerce offering in India so far .
