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Amazon said on Tuesday that it will host its Prime Day - like sales event , “ Prime Big Deal Days , ” on October 8 and 9 . For the last two years , the e - commerce company hasscheduled its declination event in Octoberand has continued that custom this twelvemonth .

Apart from the U.S. , this event will take place in Australia , Austria , Belgium , Brazil , Canada , France , Germany , Italy , Luxembourg , the Netherlands , Poland , Portugal , Singapore , Spain , Sweden , the U.K. , and Turkey . Amazon will hold Big Deal Days in Japan later in October .

Prime member will have a deal for them every five minutes during the event , the company sound out . It has also prepare a holiday gift guide . Earlier this class , Amazon made itsAI shopping assistant Rufus useable to all U.S.-based users . And it will hope that more shoppers use it .

“ Exclusive savings events like Prime Big Deal Days fuse with outright fast , free deliverance of 300 + million product across more than 35 categories year - unit of ammunition put Prime in a division of its own and make membership a unspoiled value than ever before , ” Jamil Ghani , vice president of Prime Worldwide , said in a financial statement .

According to analysts , Amazon ’s Prime Day held in July was a successful endeavour for the society , witha phonograph record $ 14.2 billion in sales . Adobe noted that 49.3 % of sales were initiated from a earphone rather than other gadget . The society take note that during the holiday time of year this yr , mobile shopping will repel 53 % of online sale .

Amazon ’s due east - DoC sales in the U.S. are expected to total $ 491.65 billion in 2024 — up 10.5 % from the last year , according to data from analytics firm Emarketer . The data also suggested that Amazon still remains the biggest e - commerce retailer in the country , with a 40.4 % market share .