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Sensor Tower , a top app analytics firm , is acquiring rival Data.ai in a move that consolidates the mobile intelligence agency industry , create a powerhouse that could dominate the sphere and provide sharply competitive perceptivity into the app economy .
Sensor Tower and Data.ai help business sector and developers gain sixth sense into how mobile apps are perform — offering estimates on downloads , active users , in - app revenue , and grip within specific demographic and competition benchmarks .
Sensor Tower said that the platforms , whose standard services command damage tags upwards of tens of thousands of dollars , will remain available as standalone offer for now , with no additional consumer - focused changes contrive in the wake of the acquisition .
“ We have longsighted admiredData.ai ’s stellar merchandise and high - calibre squad . The acquisition will allow Sensor Tower to broaden its audience and flourish its undecomposed - in - class offering to any company that take part in the digital economy – helping nosepiece the gap between companies and consumers , ” Sensor Tower CEO Oliver Yeh enjoin in a assertion .
Sensor Tower said that as part of the stack , it is set off a number of employee from Data.ai ’s team .
“ Beyond the platform substructure and client integration , Sensor Tower will immerse part ofdata.ai ’s 400 - person team and as such has announced a hands step-down , ” the company order in a statement .
Sensor Tower did n’t disclose the financial terms of the deal but tell Bain Capital is providing credit - based financing . Separately , Riverwood Capital and Paramark Ventures have invest an unrevealed amount in Sensor Tower main of the premature investment . Data.ai had $ 100 million in annual resort tax income , TechCrunch as study .
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Paramark ’s managing partner Chunsoo Kim said that this acquisition will have a big impact on the marketing earth measure the digital economy .
“ We ’re especially thrilled to support the squad as they delve deeper into the dynamic APAC market , where the digital thriftiness is boom , ” he said in a program line .
Though the companies also compete with other players , include SimilarWeb and AppFigures , they were each other ’s biggest rivals .
History of companies
The accomplishment come as a surprisal , at least in term of who finish up being the emptor . Data.ai had secured over three clock time the amount of funding compare to Sensor Tower , harmonize to Crunchbase . Data.ai had raised over$157 million over various round , whereas Sensor Towerhad raised just $ 46 millionwith Riverwood Capital as a majority shareowner .
A three - year - old regulatory penalty might be the key .
In 2021 , the U.S. Securities and Exchange Commission ( SEC)charged Data.ai with security fraud . Bertrand Schmitt , the firm ’s co - founder and former CEO and chairman , and the company agreed to pay off $ 10 million in village . The SEC criminate the house of running “ deceptive practices ” for accumulate information .
Data.ai told app developers that their data was n’t shared with third parties like a shot . However , the SEC retrieve that from 2014 through mid-2018 , the business firm deal intelligence agency data point with third party without properly anonymizing the information .
In September 2023 , it cut about40 of 270 + staff , including executive in CMO and CFO roles .
Both Apple and Google have also madechanges to their mobile operating systemsinrecent yearsthat pretty block the ability of firms such as Sensor Tower and Data.ai to accumulate meaningful datum .
Although both firms have had outpouring - ins with their share of baffling situations , they continue to be immensely valuable to developer and stage business that are try out to gain a good apprehension of users ’ preferences . This make it a little surprising that both companies continue to be oftentimes cited by publications include TechCrunch as well as The New York Times , The Wall Street Journal , CNBC , Bloomberg , and The Verge .
you could reach out to Ivan Mehta at im@ivanmehta.com by email andthrough this link on Signal .
