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The global app economycontinuedto recover in 2024 , after an earlierslowdownin 2022 — at least in term of consumer spending . In 2024 , global consumer spending in mobile apps and games reach $ 127 billion across the App Store and Google Play , up 15.7 % from the prior year . However , those increases were driven by Apple ’s App Store , as Google Play spending declined , according to new datum from app intelligence firmAppfigures .
Though spending was up , there was another worrying sign about the overall health of the app ecosystem . This year , global app downloads were down by 2.3 % , compare with 2023 , pass nearly 110 billion . This downward drift was examine across both app stores , the data indicates .
This is n’t the first clip we ’ve attend signs that the app ecosystem ’s monumental growth may be finallystartingto grade out . As the app thriftiness matures , the more recent focus has been on extracting tax income from the apps consumers are already using via ongoing subscription , rather than driving them to download new apps or paid apps .
Of note , only 5 % of apps worldwide offered subscription last year , but they account for 48 % of the app receipts across both app memory board , Appfigures find . In increase , the top 10 earning apps globally generated 13.7 % of all consumer disbursement , up 1.2 % from 12.5 % in 2023 .
Meanwhile , much of the innovation taking spot today is in the orbit of AI — a trend Apple largely snubbed when pick itsoverall App of the Yearoverthe past couple of years . The award went to video app Kino and hike app AllTrails in 2024 and 2023 , severally .
Downloads decline globally
slump app downloads , meanwhile , was a trend meet across both app market .
Of the total 110 billion downloads in 2024 , iOS downloads calculate for 28.3 billion installs , a declension of 1.1 % year - over - twelvemonth . Android app downloads on Google Play were down 2.6 % to 81.4 billion . Last year , app downloads werelargely flat , another theme had ascertain .
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In part , the fall in downloads also has to do with how Apple and Google Play managed their app stores in 2024 .
Google , in finicky , collapse down on spam and other low - quality apps this past year , leading to a significant 60 % step-down in the release of raw apps on Google Play . This was likely driven byincreased requirements for developersaround app testing and app limited review .
The U.S. also helped push the larger global style down , as U.S. iOS downloads decline 5.3 % to 6.1 billion and U.S. Google Play app downloads dropped 0.7 % to 4.4 billion . In total , U.S. app downloads declined by 3.4 % in the year , hand approximately 10.6 billion .
Instagram , not TikTok , was the most download app in 2024 with close to 640 million installs . It was also the most research - for app in the U.S. Along with Instagram , other top societal apps including Snapchat , Facebook , and TikTok were also searched for more than Adam in 2024 .
However , Temu was the most download app in the U.S. with 48 million installs , Appfigures launch . Apple recently confirmed it was theU.S. ’s most - downloaded appon its App Store , too .
Mexico image the vainglorious increase in app downloads in 2024 , with 225 million more installs than in 2023 .
App Store continues to make money
In terms of gross , the app thriftiness is still arrive at money for developer and app stores alike — at least on the Apple App Store .
Of the $ 127 billion in total consumer spending globally in 2024 , $ 91.6 billion came from the App Store , up 24 % year - over - year . Google Play consumer spending declined by 1.5 % year - over - yr to reach $ 35.7 billion globally .
The U.S. describe for a large portion of that overall Proto-Indo European , as $ 47.6 billion in consumer disbursal follow from user in the U.S. , up 11 % year - over - twelvemonth . ( The Apple App Store account for $ 34.4 billion of that U.S. trope , up 18.4 % , while Google Play ’s U.S. revenue declined 4.7 % to reach $ 13.2 billion in 2024 . )
By consumer expenditure , the top app globally was TikTok , with an estimated $ 2.5 billion across iOS and Android , not count app memory board in China . TikTok was also the top app in the U.S. , drawing in almost $ 1.3 billion .
Brazil was the fastest - develop market for consumer spending , up 73 % year - over - class .
