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Over $ 10 billion — that ’s how much taxation Apple ’s U.S. App Store rake in last year , according to a new depth psychology by app intelligence providerAppfigures .
The firm ’s estimates point that U.S. App Store revenue from commissions more than doubled between 2020 and 2024 . In 2020 , Apple ’s contribution of App Store commissions was about $ 4.76 billion , growing to over $ 10.1 billion by 2024 .
Based on Appfigures ’ data point , U.S. App Store developers generated $ 33.68 billion in gross revenue from their apps and biz using Apple ’s payments system in 2024 , and took home $ 23.57 billion after Apple ’s cut .
Though Apple does n’t typically bring out out its App Store receipts during profits , it did publish a theme in May 2023where it allege the App Store globally generated $ 104 billion in estimated charge for digital good and serve in 2022 .
However , Appfigures ’ analysis plant the App Store made $ 61.5 billion globally in 2022 , which grew to $ 91.3 billion in 2024 . From this , Apple made more than $ 27.39 billion in commissions globally last year , Appfigures also said .
That leads to a variance between Appfigures ’ analysis and Apple ’s own .
This can be explained by an important caution find in Apple ’s report . Under Apple ’s chart , it express that its “ billings and sales ” figures are“not the same as App Store billings . ”That ’s authoritative here .
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When Apple wrote its report , the company was seek to show how big the App Store is and how key it is to the overall thriftiness , so it merged App Store revenue with tax income father outside the App Store to render its total for the “ Billings and Sales ” category .
In the report , Apple calculated the helping of an app ’s entire tax income that is facilitated by the App Store , even if the purchase was made elsewhere . For instance , if a user buys a subscription to Hulu on the World Wide Web , but then spends 60 % of their time streaming Hulu on Apple devices , Apple credits itself with facilitating 60 % of that user ’s spend . ( To specify usage , the report swear on third - party sources , like market research firms , to figure how much custom occurred on smartphones versus tablets , desktops , or TVs . )
Apple also allows enterprises to distribute apps with in - app purchase , but these are n’t seeable in the App Store .
“Grave Irreparable Harm?”
analyse the numbers around U.S. Apple App Store revenue is more relevant than ever in the viewing of the recent court opinion that now prevents Apple from charging a 27 % commission on transactions that take place outside the App Store .
Apple ab initio undertake to comply with the lawcourt ’s injunction resulting fromits antitrust engagement with Fortnite Almighty Epic Gamesby making changes that would n’t harm App Store earnings .
To do so , Apple last year consecrate developersa way to apply for an exception to its App Store rules so they could add web tie inside their apps that channelise customers to outside purchase . However , Apple continue to charge a 27 % commission on those purchase and dictated how the web site tie should come along . ( This even included the habit of “ panic screens ” to discourage consumers of the danger of making purchases outside the App Store . )
Last week , a judgeruled that Applewas in “ headstrong violation ” of the 2021 injunction by continuing to collect fee on purchases made away apps and by make newfangled anticompetitive barriers .
This decision forced Apple toupdate its U.S. App Store rules , which now give up developers to connect out to other way for consumer to make purchases , without obstacles or commission . Since then , several apps have taken advantage of the power to inaugurate web payments , includingSpotify , Amazon Kindle , andPatreon . One small biz emulator calledDelta is now stick out itself via Patreonmemberships , too .
Apple is appealing the decision , arguing in its most late filingthat the ruling causes Apple “ grave irreparable damage . ”
“ These limitation , which will cost Apple substantial sums annually , are based on behavior that has never been adjudicated to be ( and is not ) unlawful , ” Apple’sfiling express . “ Rather , they were imposed to punish Apple for purport non - compliance with an earlier state of matter - natural law cease and desist order that is itself invalid . ”
This literary argument wo n’t likely go over well with developers , as many conceive Apple should have take down commissioning for everyone year ago , not just forsmall business concern developers .
Appfigures ’ analytic thinking also broke down U.S. App Store revenue by apps and secret plan , which generate Apple around $ 6.28 billion and $ 3.83 billion , severally , in 2024 .
Together , these figures highlight how critical App Store revenue stay on to Apple ’s bottom line , and why it ’s crusade so hard to keep control .
