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Apple establish its consecrate Apple Store app in India on Friday , deepening its retail bearing in the earth ’s most populous country as the iPhone maker seeks to capitalize on develop consumer demand .
Theapp , available for download on India ’s App Store , lets client buy Apple products directly while receiving personalized shopping recommendations , the company said in a program line .
Through the app , users can also customize their Mac with more potent chips , supernumerary memory , or additional storage — feature long assay by Indian client — and arrange for delivery or tone arm of their purchases .
The move comes as Apple process to tone its bridgehead in India , where it opened itsfirst strong-arm stores in Mumbai and Delhi in 2023 . The companyplans additional four storesin tech hub Bengaluru , Pune , and other parts of Delhi and Mumbai . ( Applelaunched its on-line store in Indiain 2020 . )
“ At Apple , our customer is at the centre of everything we do , and we are thrilled to usher in the Apple Store app to reach even more users in India , further deepen our link , ” said Karen Rasmussen , Apple ’s straits of retail online , in a statement .
The app features separate tabs for merchandise , personalized recommendations and post - purchase support , including online setup sessions with Apple specialist . client can also sign up for free breeding sessions at physical Apple fund and learn about Apple patronage - in and funding option as well as add destitute engravings to devices such as AirPods and iPads in eight languages .
India , the world ’s second largest smartphone market , is slowly becoming a pregnant geographics for Apple as it see to blow up its manufacturing bases outside of China . The company begin get together iPhones in India in 2017 and has sinceexpanded productionthrough partner , including Foxconn and Indian conglomerate Tata .
