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Apple CEO Tim Cook pushed back a moment at the whim that the fellowship was behind in AI on yesterday ’s Q4 earnings call with investor , as he highlighted technology developments that Apple had made recently that “ would not be potential without AI . ” Specifically , the exec indicate to newfangled iOS 17 features like Personal Voice and Live Voicemail as example of its founding with AI applied science . In improver , Cook sustain Apple was work on reproductive AI technologies .
The feature article Cook called out are n’t necessarily mean of as AI by consumers , and that may be by innovation . Cook suggest that Apple does n’t judge the feature as “ AI ” of necessity .
“ We label them as to what their consumer welfare is , ” Cook said . “ But the rudimentary technology behind it is AI and simple machine eruditeness . ”
Personal Voice , for example , isan accessibility featuredesigned to create an automated representative that go like you . It ’s think for people who are losing their speaking ability due to various health stipulation , including ALS . To use the feature , multitude first pass 15 second reading text command prompt into the equipment ’s microphone . Then , using simple machine learning technologies , the audio is swear out topically on their iPhone , iPad or Mac to create their own Personal Voice that sound like them .
resilient Voicemail , meanwhile , is a newconsumer - face feature in iOS 17that display a live transcription of a voicemail as it ’s being recorded in literal clock time .
“ AI is at the pith of these feature article , ” Cook enjoin investors . “ And then , you may go all the way to the lifesaving features on the watch and the phone like pin sensing , crash detection , ECG on the watch . These would not be possible without AI , ” he noted .
The Apple White House also confirmed that the company was developing generative AI technology , saying “ apparently , we have piece of work move on . ” But he declined to share detail , noting that Apple does n’t really do that .
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“ But you could bet that we ’re investing , we ’re empower quite a bit , we ’re plump to do it responsibly and it will — you will see product advancements over prison term where those technologies are at the heart of them , ” Cook sum .
Apple , however , seems to have some catching up to do in term of consumer - face AI technology , which have gained aid in recent month thanks to launches of tools like OpenAI ’s ChatGPT and others from companies like Anthropic and Google .
The company has been suppose to be enlarge its budget for building AI to “ zillion of dollars a day,”according to The Information , and is apply multiple team working on Master of Laws ( orotund speech communication models ) as it assay to put the tech to apply . The Leslie Townes Hope is that one day exploiter would be able-bodied to automatize labor via Siri , which today have to be manually programmed , for illustration via the Shortcuts app . In addition , Siri could gain newfangled AI skills , like being secernate to turn the last few photo a user has have on their iPhone and text it to a admirer , the report say .
Bloomberg also noted the next version of iOS will let in more AI capabilities , include changes to Siri and the Messages app , in terms of answering question and complete sentences — similar toGoogle ’s autocomplete for Gmail . The retail store also indicate generative AI would hail to Apple development tools , like Xcode .
