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Apple has reduced the Leontyne Price of its pro iPhone modelling in India by 3 % to 4 % after the country ’s government whip import duties on import smartphones to 15 % from 20 % . Apple ’s price slice range from ₹ 300 ( about $ 3.6 ) for the made - in - India iPhone 13 , iPhone 14 and iPhone 15 , ₹ 2,300 ( $ 27.5 ) for iPhone SE and to up to ₹ 6,000 ( $ 72 ) for the iPhone 15 Pro and Pro Max .
This is the first time Apple has let down prices on current - generation Pro simulation in India .
The monetary value cut also comes at a time when requirement for iPhones seems to be slowing down in China . Market enquiry house Canalyssaid this weekthat Apple ’s smartphone shipment in China had correct by 6.7 % in the one-fourth ended June compared to a twelvemonth earlier .
“ Apple is facing a bottleneck in mainland China , ” wrote Canalys research psychoanalyst Lucas Zhong
Apple declined to remark .
Though the Mary Leontyne Price reduction is a welcome move , iPhonesremain prohibitively expensive in India . The tawdry iPhone 15 Pro role model , which cost $ 999 in the U.S. , still costs $ 1,550 in India .
India has come out as a primal abroad market for Apple , which is increasingly expanding its fabrication base in the country . Apple ’s revenue from Indiajumped 42 % to $ 8.7 billionin 2023from a year earlier , according to Morgan Stanley .
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iPhone shipments in India climb 39 % to 9.2 million units in 2023 , making it the company ’s fifth - largest market for its headphone . India ’s market for iPhones is large than any single country in the European Union , Morgan Stanley added .
Apple ’s plowshare of the country ’s smartphone food market is also surging as the domestic thriftiness improves . The company’smarket plowshare had arrive at bivalent digitsin Q4 last year , though the share has fall since , according to UBS and Counterpoint .
News outlet Moneycontrol reported Friday that Apple plans tostart assembling the pro modelsof its next coevals iPhone models in India this twelvemonth . Google declare last twelvemonth that it too willbegin manufacturing its smartphone , the Pixel strain - up , in India starting 2024 .
