Topics
Latest
AI
Amazon
Image Credits:Bryce Durbin(opens in a new window)/TechCrunch(opens in a new window)
Apps
Biotech & Health
mood
Cloud Computing
DoC
Crypto
Enterprise
EVs
Fintech
fund raise
Gadgets
stake
Government & Policy
Hardware
Layoffs
Media & Entertainment
Meta
Microsoft
privateness
Robotics
Security
Social
quad
Startups
TikTok
Transportation
Venture
More from TechCrunch
Events
Startup Battlefield
StrictlyVC
Podcasts
picture
Partner Content
TechCrunch Brand Studio
Crunchboard
adjoin Us
Apple is looking to team up with Google for a mega - deal to leverage the Gemini AI fashion model for features on iPhone , Bloombergreported . This will put Google in a overlook posture as the company already has a deal with Apple as the prefer search railway locomotive supplier on iPhones for the Safari web browser .
The publication advert mass familiar with the thing tell that Apple is looking to license Google ’s AI technical school to introduce AI - power feature with iOS update later this twelvemonth . to boot , the troupe also held discussions with OpenAI to potentially use GPT simulation , Bloomberg said .
There is surmounting pressure on Apple to get up with competitors in the AI field such as OpenAI , Microsoft , Anthropic and even Google . In February , Apple CEO Tim Cook said that the company will introduceGenAI feature “ later this year . ”
The company ’s job list over the last year have suggested thatApple is form on multiple interior and extraneous cock powered by procreative AI . However , talks of leveraging third - company AI tech mean Apple has n’t progress as expected in its own AI effort .
Apple ’s own models might power some of the on - machine features on the upcoming iOS 18 software update — await to be annunciate at the Worldwide Developer Conference ( WWDC ) historically held in June . However , the ship’s company is explore partnering with an external provider for generative AI utilisation cases such as prototype conception and helping user with writing .
Google has had its own set of problems with Gemini . Last month , the fellowship had to pause its image - multiplication feature afterthe mannequin create images with historical inaccuracies . by and by , Google CEO Sundar Pichai allege thatGemini ’s response were “ altogether unacceptable . ”Last workweek , Google suppose that it is blockingelection - related queries on Geminiacross the globe . But TechCrunch plant that user could get around those restrictions by bring out typos to some query .
Despite these fallbacks , Google has an advantage in launch smartphone - connect features . Earlier this year , the troupe partner with Samsung to introduceGemini - power AI feature on the Galaxy S24 series of devices . The hunt giant has also launched these characteristic on its own Pixel serial of phones .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
We have reached out to Apple and Google for a commentary , and we will update the story if we learn back from them .
