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Apple News is testing a novel game for iOS 17.5 address quartile , which requires histrion to organize a grid of 20 syllable into 5 four - syllable words . Spotted byGadget Hacks , the interface for Quartiles look a lot like the New York Times ’ young pip , Connections . Did Apple News sherlock the New York Times ?

Okay , Quartiles is n’t on the button like Connections , where you form 16 language into four cohesive family of four . It ’s peradventure close to something like Boggle , since you ’re being test on your power to put words together from their component . But there is something about find groups of four that we seem to find really allure these days — Connectionsis now the Times ’ 2d most pop game , afterWordle .

Last year , Apple lend crossword puzzle puzzles and mini crossword puzzles for Apple News+ endorser . While it may seem unmatched for a news collector to go on investing in game , that ’s just what has been working for the New York Times . When the theme bought the biz Wordle in 2022 for an unrevealed seven - figure sum , the purchase brought in “ tens of one thousand thousand ” of new users in just one one-fourth . Over the last few months , the Times ’ data prove that users have pass more meter play its games than understand the news .

The New York Times is now a gaming ship’s company on the cornerstone of customer time spent

( From ValueAct , information estimated by Yipit , Source : https://t.co / hdSkS5oF25)pic.twitter.com / vEfickAyup

— Matthew Ball ( @ballmatthew)March 31 , 2024

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Apple is just beta examination quartile , which does n’t entail it ’s definitely going to come along in iOS 17.5 . But devote that the New York Times is low - headstone running a gambling studio apartment now , it ’s not a bad approximation for Apple to moil out some new , preferably straight - form games .

Wordle brought ‘ tenner of billion ’ of new users to the New York Times

Wordle beginner Josh Wardle on going viral and what come in next