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Apple ’s late earnings were a mixed bag , with slide iPhone sale counter by rising revenue .
Reporting after the bell Thursday , the iPhone maker ’s overall gross in the first quarter of 2025 shell Wall Street expectations , with a 4 % gibbousness to $ 124.3 billion over the same time last twelvemonth .
Apple reported net income of $ 36.33 billion , up 7.1 % from $ 33.92 billion in the same year - ago period of time .
The increase come even as the companionship missed iPhone estimates , with an 11.1 % sales drop in China knocking taxation down to $ 18.51 billion . It ’s the enceinte fall in this primal neighborhood since a nearly 13 % dip in Q1 2024 .
The world ’s declamatory smartphone market place has rise increasingly difficult for the company , owing to more intense competitor from domestic manufacturers , including Oppo and Vivo . Huawei , which see a monolithic pearl in sale as trade restrictions were imposed by the first Trump administration , has since surged in its home rural area .
In a conversationwith CNBC , CEO Tim Cook placed some of the rap at the feet of Apple Intelligence — which is n’t currently available in China — along with several other fundamental markets . Apple ’s small exemplar generative AI platform is , by far , the big selling item for the iPhone 16 , which debut late last yr .
“ During the December quartern , we see that in market place where we had rolled out Apple intelligence , that the year - over - yr public presentation on the iPhone 16 folk was impregnable than those markets where we had not roll out Apple word , ” Cook said .
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The AI weapons platform is presently useable in English ( Australia , Canada , Ireland , New Zealand , South Africa , U.K. , and U.S. ) . Formosan is among the oral communication descend later this class , but Apple has yet to foretell whether the feature of speech will ultimately get in in mainland China .
Regulatory favorable reception and certificate limitation are among the issue stand up between Apple Intelligence and a China rollout . The company reportedly teamed up with domestic internet giant Baidu to lend AI feature to iPhones in the country . But that trade has apparentlyhit its own barrier .
Cook also repoint to channel stock-taking , which has restrain the availability of new computer hardware in the country .
iPhone sales decline slightly class - over - year , in spite of the company ’s prevision of an Apple Intelligence - driven boost . The platform experienced a wearisome rollout in iOS 18 , with features arriving in waves . Some features like news summaries had a rocky launching as well . Applepaused the featureto address an upshot with surfacing wrong selective information .
Both Mac and iPad revenue develop by 15 % for the quarter , thanks to the launch of a new iPad Mini , iMac , Mac Mini , and MacBook Pro . Services — which includes things like Apple TV+ , Apple Music , and iCloud — saw 14 % growth for the quarter .
All told , the company now has an install basis of 2.35 billion active devices , up from 2.2 billion the same time last twelvemonth . Cook also mention that Apple now boasts 1 billion subscription across its content offer and third - company apps .
Overall , analyst are greet the news positively , as the society beat expectations in several key categories despite headwinds . before this week , Apple ’s late entry into the productive AI space alsoshielded the company , as the reaching of DeepSeek R1 ’s political program resulted in a large steal - off for companies like Nvidia .
