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Apple ’s October effect had some exciting product announcements — but do n’t occupy , there was nothing too spooky . Last workweek , the companyannounced a surprise “ Scary immobile ” event , prompting speculation that Apple would reveal new cow chip to power a new card of Macs .
As our resident Apple expert Brian Heater write , anew 24 - inch iMacand aMacBook Pro refreshwould be the most likely Modern announcement to expect from the October event , and he was precisely correct . Apple ’s new M3 chip lineup was the focal head of the event , powering each of the devices Apple showcased in their half - time of day prerecorded event that had some seasonally appropriate fog , bats and baleful consort music … but no big surprises for those closely following the rumor pulverisation .
The issue kicked off at the uncharacteristically recent time of 8 pm ET / 5 promethium PT , so you might have missed out on the reveals while order the finishing touch on your Halloween decorating or watching Monday Night Football . No judgment ; we ’ve put together everything that was revealed at the event all in one spot .
New M3 chips
The “ scary fast ” part of the Apple effect , as expected , are the new M3 chip . Apple has denote M3 , M3 Pro and M3 Max , which will be included in Apple ’s unexampled 24 - column inch iMac and MacBook Pros .
This time around , Apple has placed an vehemence on graphical horsepower , with computer hardware - accelerated ray trace , mesh shading and Dynamic Caching , which Apple claims “ dramatically increase the average utilization of the GPU ” by allotting the exact amount of local memory to give tasks . These young chips were frequently benchmarked against their M1 predecessor , with Apple claim the M3 renders at 2.5x the stop number of the M1 and its central processor is 30 % faster than the M1 .
Check out the full rundown of the three M3 chips right here .
New MacBook Pro models
Yes , the new 14 - column inch and 16 - inch MacBook Pros come with upgrade internals , but the first thing you might notice is the new color : Space Black . Beneath that vividness , you ’ll find that Modern line of M3 chip shot . The 14 - inch MacBook Pro can contain any of the trio , while the 16 - in model will only fare with the M3 Pro or M3 Max chips .
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As we ’ve noted , the M3 chips compact into both poser are putting an accent on catch the most out of the new GPU , though Apple also tout that both form factors ’ battery can last 22 hours on a exclusive charge .
Both are available for preorder tonight , with the 14 - in MacBook Pro starting at $ 1,599 and move to $ 1,999 with the M3 Pro . The baseline 16 - inch MacBook Pro go for $ 2,499 and the pricing for the M3 Max chip climb for both models has yet to be disclosed .
And that blank space opprobrious coloration is exciting news for any Mac fan still pining for the 2006 MacBook , whose non-white tone had n’t been replicated in the MacBook iteration that follow , even those Midnight MacBook Airs .
ensure out the full summation on the new MacBook Pros here .
New M3 iMac
Apple ’s iMac agate line is getting a coloured refresh , with an added M3 potato chip to add horsepower to the pallet modification . Apple is dumbfound with the 24 - inch signifier factor , and upgrade the screen with a 4.5 K retina display , 1080p FaceTime camera and a six - speaker organisation supporting Dolby Atmos and Spatial Audio . The unexampled iMac will be available for preorder with green , lily-livered , orange , pink , violet , blue and silverish option starting tonight .
The $ 1,299 baseline comes with an 8 - core GPU and 8 - core CPU , with a $ 1,499 version upgrading you to a 256 SSD .
For more info about what else is new in the M3 iMac , head here .
Farewell to the Touch Bar
The new line of MacBook Prosmarks the end of the Touch Bar , which never really determine its footing . The annunciation of the novel 14 - in MacBook Pro effectively put back the 13 - column inch MacBook Pro , the last Apple merchandise to carry the Touch Bar keyboard after the company unfreeze 14 - column inch and 16 - column inch MacBook Pros in 2021 without it .
A sneaky iPhone showcase
You may not have noticed it , but at the very oddment of the event , Apple dropped a flying note on the flow : “ This effect was shot on iPhone and edited on Mac . ” It ’s a bit of a triumph overlap , butas our other Apple expert Darrell Etherington notes , it ’s a pretty telling flex for Apple to shoot its half - hour ironware showcase all on a earpiece .
Apple post a picture after the reveals only about its production process for the October issue .
Recap the full Scary Fast event
If you want to just dive right in and experience the October issue all over again or for the first time , you could catch the total archive via the YouTube embed belowright on Apple ’s website .
