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Nearly a hebdomad after Apple announcedbig commute to the App Storebecause of the European Union ’s Digital Markets Act ( DMA ) linguistic rule , the company said that the market represent 7 % of its global App Store revenues .
The company ’s chief financial officer Luca Maestri said that the monetary impact of these changes will look on choices made by developer to adopt dissimilar systems .
“ A destiny will depend on the choices that will be made . Just to keep it in context , the change employ to the EU market , which represents roughly 7 % of our ball-shaped app store revenue , ” he allege in reply to an psychoanalyst ’s interrogative sentence .
read the fine print of Apple ’s DMA rule : 25 things app developers need to know
Because of DMA , Apple has to permit alternative app shop and let developers use third - party defrayal processors . The company plans to chargea core tech feeif an app frustrate a million yearly downloads across different app storage .
Amid these changes , Apple note a record fourth part for App Store revenues . The ship’s company ’s overall services revenue was $ 23.1 billion with an 11 % start year - on - year .
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Apple continued its story of defending the App Store and its delegacy ecosystem by saying that it provides the best privacy and security . chief operating officer Tim Cook underscore that the company will come curtly of providing the best experience to user because of these change .
“ If you think about what we ’ve done over the years is , we ’ve really majored on privacy , security and usability . And we ’ve tried our undecomposed to get as close to the past tense in terms of the thing that are — that people make out about our ecosystem as we can , but we are pass to fall short of allow the maximum amount that we could render , because we take to abide by with the regulating , ” he said .
In the EU , Apple also had toopen up the web browser ecosystemby leave other web browser to use their own engine instead of WebKit . When users start their iPhones after update to iOS 17.4 , the society will show a splash screen to let them pick a default internet browser .
A airless look at Apple ’s web browser app - related changes to iOS in EU
Apple is seemingly explore more avenue to increase App Store revenue . The company will leave well out biz stores for cloud gaming inspection and repair to be distributed through the App Store globally . Plus , it is extending the musical accompaniment for in - app leverage systems to miniskirt - games , miniskirt - apps , plug - Immigration and Naturalization Service and chatbots . So for example , Netflix could potentially sell mini - games straight off through the app . And OpenAI can have a mechanism for subscribing to paid GPTs .
Apple ’s App Store now permits rain buckets game storehouse , adds in - app purchase for mini - apps , games , and AI chatbots
Industry reaction to Apple ’s changes has been harsh . Spotify phone Apple ’s DMA plan “ extortion ” while Epic Games CEO described it as“malicious compliance ” which is full of “ debris fees . ”On Thursday , Meta CEO Mark Zuckerberg joined the choir during the company ’s earnings call and said Apple ’s DMA rule were“so onerous ” that he would be surprised if developers opt in . AsThe Vergereported , several developers have pointed out that if developer agree to the raw conditions , they would have to pay a substantial fee .
Coalition for App Fairness , an industriousness group with members like Epic Games , Spotify , Tile , Basecamp , and Deezer , call Apple ’s changes a “ non - compliance programme . ”
“ Apple clear has no intention to comply with the DMA . Apple is introduce fresh fees on verbatim downloads and payments they do nothing to process , which violates the jurisprudence . This architectural plan does not achieve the DMA ’s goal to increase competition and fairness in the digital marketplace – it is not fair , reasonable , nor non - discriminatory , ” executive director of CAF Rick VanMeter say .
