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Apple shareholder rejected an anti - DEI proposal at its investor meeting Tuesday .
The proposal was brought by a button-down radical called the National Center for Public Policy Research . It ask Apple to finish its DEI activities . Boards typically ask shareholders to spurn shareholder proposals , and this was one of four such shareowner marriage proposal .
This proposal gained home attention , however , because Apple ’s recommendation against it come as other technical school fellowship are trimming or eliminating their DEI program . DEI has come under social and legal attack in the retiring twelvemonth , exasperate by the Trump administration ’s less - than - favorable look on the premise .
Metaeliminated its DEI programs , while Amazonsaid it would curb some feat , and Google announced it would ditch diversity hiring goals andconduct a reviewof its internal DEI programs . However , CEO Tim Cook warned at the meeting that “ as the legal landscape painting around these issues evolves , we may need to make some changes to comply,”Reuters report .