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Apple charges 99 Indian rupees ( $ 1.2 ) monthly for Apple TV+ and Apple Music in India , compared to $ 10 and $ 11 in the U.S. , respectively . A affiliation - up with Airtel will likely further let down the modal tax revenue the company collects for Apple Music and TV+ in the world ’s second - largest internet market . But the move is probable Apple ’s effort to reach more users in India , a country where more than 90 % smartphones die hard Android . Apple Music and Apple TV+ are available on Android .

“ We are thrilled that Airtel customer in India will soon be able-bodied to enjoy all of the unbelievable substance on Apple TV+ and Apple Music , ” said Oliver Schusser , Apple ’s vice President of the United States of Apple Music , Apple TV+ , Sports and Beats , in a statement . “ With our ever grow catalog of world‐class films , tv set show and music to choose from we have it off there will be something for everyone . ”

An Airtel representative separately say in a statement that Wynk Music employees will be moved to other parts of the Airtel business . Wynk is part of Airtel ’s bouquet of complimentary services to its paying telecommunication endorser . The app also offer a exchange premium design with extra feature .

Airtel ’s determination to shut down Wynk comes as a surprisal as the music player was n’t necessarily losing popularity , though its growing had slowed . According to brokerage business firm UBS , Wynk Music made up roughly 5 % of all music app downloads in the fourth ending June 2018 . This figure increase to 8 % for the same quarter this class , indicate lowly increase rather than decline . In the Asia Pacific region , Wynk Music had about 20 % market place share with downloads , fit in to Deutsche Bank .

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However , euphony companies in India have shin against international competitors like Spotify and Apple Music over the last several years . These global weapons platform offer their streaming service in India foras little as $ 1.2 to $ 1.3 per calendar month .

Times Internet sold its euphony streaming armed service Gaana , which had raised over $ 200 million , to a subordinate business firm for less than $ 30,000 .

Airtel and its main competition Jio are bulking up their substance and service big money tied to telecom plans , aiming to attract high - time value client in India . Both companionship offer various package that admit access to multiple streaming platforms alongside Education Department and wellness service .