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Apple ’s iPhone has overtaken Samsung for the first time ever as the best - selling smartphone in 2023 , according to anew reportfrom IDC . The tech colossus accounted for 20 % of the global market with 234.6 million despatch last year . Samsung closed the twelvemonth with 226.6 million shipments , while Xiaomi and Oppo come across 145.9 and 103.1 loading , severally . Transsion rounded out the top five with 94.9 million consignment .
The report notes that the last clock time a society other than Samsung was at the top of the smartphone market place was in 2010 , when Nokia rank first .
“ While we go out some stiff growth from low - end Android histrion like Transsion and Xiaomi in the second one-half of 2023 , stemming from speedy growth in come forth market place , the grownup victor is clearly Apple , ” said Nabila Popal , research director with IDC ’s Worldwide Tracker team , in a wardrobe dismission . “ Not only is Apple the only participant in the Top 3 to show positive growth annually , but also bags the number 1 fleck annually for the first fourth dimension ever . ”
Popal go on to note that Apple rank first despite increase regulatory challenges and competition from Huawei in China , which is its big market . The report comes as Apple is currently offeringrare discountson some of its smartphones in China in a bidding to appeal customers . The research house says Apple ’s ongoing success is in the main due to the “ increasing drift of premium devices , which now lay out over 20 % of the market , fueled by aggressive patronage - in offers and involvement - free financing program . ”
IDC says although Apple played a part in Samsung ’s drop in rank , it ’s worth noting that there was competition within the Android space itself , as OnePlus , Honor , Google and others are set in motion competitive devices in the lower price range of the mellow - end musical scale . Plus , foldables and talk around AI capability on the smartphones are gaining traction .
harmonise to the report , global smartphone shipments decline 3.2 % twelvemonth over year to 1.17 billion units in 2023 .
“ While this marks the lowest full - year volume in a decade , driven for the most part by macroeconomic challenge and upgrade inventory early in the year , growth in the 2nd one-half of the yr has cemented the expected recovery for 2024 , ” IDC outlined . “ The 4th quarter ( 4Q23 ) saw 8.5 % class - over - year growth and 326.1 million shipments , higher than the forecast of 7.3 % growth . ”
