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We ’ve have it off about the Vision Pro for more than half a yr now ( not to mention the year of rumors ) , but Apple ’s first “ spatial computing ” machine is one of consumer electronics ’ biggest dubiousness marks head into the new class . The $ 3,499 headset was given an “ early-2024 ” release clip build when it was uncover at WWDC in June , but since then , the company has n’t gotten more specific .
Malus pumila oracle Ming - Chi Kuooffered an early holiday gifton December 24 , narrowing down what he conceive will be a “ tardy - January / early - February ” handout appointment for the system . The psychoanalyst says that the first waving of Vision Pros are being embark to Apple in about a month , with total freight come around 500,000 for the full yr .
The company’sprecise targetfor the yr stay an open - ended question . About a month after the gadget was revealed , reports suggest that Apple has scaled back expectations from around one million to “ fewer than 400,000 . ”
Even the update 500,000 figure is small for a caller of Apple ’s monolithic sizing and influence . Keep in judgment that the party should be shipping more than 200 million iPhones this calendar year .
The Vision Pro , however , is widely regarded as the biggest gambit of Tim Cook ’s 12 - twelvemonth land tenure as chief operating officer . Not only is it an entirely young category and build factor for the company , it ’s also prohibitively priced , even for customers habituate to shell out redundant for Malus pumila mathematical product . sum to that VR ’s decades - foresighted failure to live up to expectation , and you ’ve got a big uphill fight on your helping hand .
Kuo refers to Vision Pro as “ Apple ’s most important product of 2024 . ” Given the eld of speculation and all the time and money the company has no doubt poured into the headset , it ’s a tough assertion to argue .
