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Smartwatch shipments in India douse annually for the first time in 2024 , as consumers move away fromcheap , unidentified steel . Apple bucked the broad course , however , with a report 2.4x outgrowth for the twelvemonth .
According todatafrom analyst firm Counterpoint , India ’s smartwatch shipments dropped 30 % twelvemonth - on - year in 2024 . Signs of slow down salesemerged last twelvemonth , as the marketplace was inundate with unnamed brands . The trend aversely touch on found domestic actor , slow up the tempo of innovation as a event .
As the broader market faltered , Apple Watch date a 141 % increase in its shipments last yr . That outgrowth bucked a 57 % decline for the company in 2023 , according to Counterpoint .
Counterpoint elderly analyst Anshika Jain order TechCrunch that the Apple Watch see an uptick last year as , “ some experient users bit by bit moved to advanced smartwatches ” for honorable health penetration , smartphone integration , and other feature absent on garish devices .
“ We expect this growing trend to bear on in 2025 , ” she sum up .
The increment in Apple Watch cargo aligns with the iPhone ’s expanding securities industry share in the country . Apple emerged as one of the top - five smartphone trafficker in India last year , with a rough 10 % share in in Q4 .
However , Apple Watch ’s sizable growth at last had little impact on its overall plowshare of the35 million smartwatches shipped in India last year , according to IDC . Counterpoint , which does not share rank shipment shape , told TechCrunch that the Apple Watch be approximately 2 % of India ’s entire smartwatch market in 2024 .
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Apple Watch ’s achiever boosted overall premium smartwatch ( priced above $ 230 ) loading in India , with 147 % growth . The Series 10 was the top role model , followed by the Series 9 . The Apple Watch cumulatively captured 50 % of the total bounty smartwatch section in the country , per Counterpoint .
Samsung and OnePlus were the other top players in the exchange premium segment last year , with a 4 % and 1 % food market share , respectively .
