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Atlassian on Thursday announced that it has acquiredRewatch , an AI - powered meeting notetaker , screen transcription tool and television hub . The company plans to integrate Rewatch into Loom , the asynchronous video messaging platform itacquired for $ 975 millionlast October . But maybe even more importantly , it also plans to integrate it into itsrecently set in motion Rovo AI platformso that group meeting notes can quickly become Jira issuance , for example , and the transcripts become searchable within the overall business circumstance .

The two companies did not disclose the price of the acquisition . Back in the heady day of early 2021 , when everybody was seemingly looking for better television - centrical solutions , Rewatch nurture a $ 20 million Series A round led by Andreessen Horowitz . The company did not raise any extra funding since , according to Crunchbase .

As Loom co - founder Joe Thomas told me in an undivided consultation out front of Thursday ’s announcement , Loom already offer an integration with Zoomto record meetingsand make transcripts . But that only felt tangential to what the company was seek to do with Loom , he said .

“ It was deserving evolve our platform and bringing in smashing IP from Rewatch to accelerate our efforts there , ” Thomas sad . “ The reasonableness why we get so excited about Rewatch is the fact that we believe Atlassian is disproportionately put to take coming together recording and maximize the time value of them . This is because Loom already get copy for every single video that ’s created and then we layer all the AI prompts around it — part of Rovo is that it is a unified search [ platform ] across an enterprise and it ’s also building on top of it . ”

Loom and Rewatch portion out a vulgar investor in Andreessen Horowitz ; Thomas and Rewatch father Connor Sears now and again found themselves in the same meeting a few twelvemonth ago . But it was Atlassian ’s corporate growth team that first met with Rewatch and then asked Thomas to foregather up with the party , too .

Thomas believes that integrate Rewatch ’s tech stack will actually be quite straightforward , specially now that Loom has moved its stack over to the Atlassian weapons platform .

The real challenge now is to supply the best user experience , he tell . Once an agent joins a meeting , it has to understand a lot of linguistic context ; even though this will be a human - in - the - loop system , it still has to get it decent most of the clock time . If it perpetually suggests the wrong action point after a meeting , for model , users will promptly give up on it .

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“ Rovo and agents is , I mean , comparatively technically complex but also end - user complex in full term of , OK , if we are spill the beans about a Confluence Doc , what parts of that am I updating ? What is actually worthful for an destruction exploiter or meeting attender to do on their behalf , from an AI agent perspective ? That is something that is comparatively young for a lot of us at Atlassian .   … I think that that ’ll believably take a good six to 12 month to really lock away in on that front , with a plenty of experiment between now and then , ” Thomas say .

One other Rewatch feature that Atlassian was specially interested in is its calendar desegregation . The Rewatch team made that a very straight experience , where users can simply toggle the coming together bot on and off for each meeting . Rewatch also features a number of mechanisation features that , for illustration , ship out the meeting observe to every attendee . Indeed , Thomas noted that while the Rewatch team faced a lot of challenge in building the intersection , build up the calendar desegregation meant consider with more edge cases and more friction than building most other parts of the Rewatch stack .

Once the desegregation is gross , the Loom AI agent will be able to join Zoom , Google Meet and Microsoft Teams meetings . It ’ll make a full copy , meeting notes and action detail that it can then automatically correlate to Confluence pages , Jira yield and service tickets .

He mark that Loom ’s mission remains to empower effective communicating via telecasting content at work . Loom has over 31 million registered user and 360 million video subsist on the platform . Together , they have attend over a billion views . Clearly , that ’s something Atlassian is try on to tend into , but the company is also smartly lucubrate beyond this core feature of asynchronous messaging by looking at some of the other way that video — and their transcripts — are generated within a business context .