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India - based audio platformPocket FMhas more than 200,000 hours of content on the table service . However , the caller ’s CEO , Rohan Nayak , believes that the political program still has room to turn in terms of create original content and expanding its depository library to multiple genres and subgenres . The dissolute way to do that is to bug into AI putz that would aid in audio production , write strategies , and adapting those report for dissimilar geographics .
“ I still feel that our content catalog is not sufficient for our user . There are so many genres and subgenres that we do n’t have in our library . I do n’t conceive we have a depth of content that is in the mature entertainment category , ” Nayak tell apart TechCrunch over a call .
The troupe already hasan outstanding partnership with ElevenLabsto convert writing into audio series . This has resulted in 5x quicker production and 30x lower price as compare to a professionally generated audio series .
“ We have already tested how these AI adaptations execute in dissimilar market , and we have see supporting termination . We are still refining our example for errors , but we feel the technology is good enough to use in the yield of show , ” Nayak said .
One of the AI shaft Pocket FM is essay out caters to the acceptation of chronicle in different region . The company said it has trained in - firm exemplar that do n’t look at bare translation but treat ethnic subtlety when convert tale of one area to another .
He added that it is dispute to solve the delusion of the modeling in the context of tarradiddle that span hundreds of episodes . Pocket FM allege it had to tackle the limit of context windows of open reference models and also work up function of relations between different entities in a story to keep up character consistency .
Another tool for writer the society is testing works as a originative assistant to them , helping them with alternative storylines or giving them idea about plot . The company also plans to instill some insights from its historic data point in the prick to bespeak to writers what works on the platform .
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Additionally , the company is investing in creating a blockbuster engine that will feed on brainwave from the platform about what shows are becoming a hit .
The end goal of Pocket FM is to scale its catalog , given that it is farm some content on its own and create show through its connection of author . But to descale and become more democratic , it has to create hit show .
“ smash hit is what drives any substance program . While we have a good top of the funnel with user - get content , it is still a hard trouble to tell apart blockbusters . ”
Pocket FM has find out encouraging results with its AI deployment . It has more than 40,000 series on the political program with help from AI in price of voice creation . Plus , the party has generated $ 3 million in taxation from them . Overall , the platform clock in $ 127 million in financial year 2024 .
The most difficult challenge for the company is to strike the correct balance of AI aid creatives and moil out content speedily . There is always a danger of people using AI to speed up content production and compromise quality . As a result , the platform becomes filled with average substance , and it becomes tricky for algorithms to play up good shows .
Puneet Sharma , an India - base writer and lyricist , pointed out that in a world where so much oeuvre is formulaic , artist will have an encumbrance to prove their authentic work .
Sharma added that AI pecker can aid writers generate ideas and learn different styles . But this means that in the cognitive process of using these tool , the operation of learning through failure could be lost .
Nayak say that some of its writers and creatives already use AI tools . The idea for the company is to provide tools with the context of stories and the platform .
Pocket FM has raised$197 million in fundingacross multiple rounds with backers , admit Lightspeed Ventures , Tencent , and Times Internet . The fellowship vie on multiple fronts with other depicted object histrion , such as Audible , Omidyar connection - backed PratilipiandGoogle - backed Kuku FM .
