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A newfangled startup calledAuggieis aiming to give parent a individual chopine where they can betray for product and tie in with each other . The company’snew app , which launched this calendar week , offers parents a weapons platform where they can share ware recommendations , shop vetted products and obtain community amongst each other to get material - clip advice on different parenting matters .
Auggie was founded in August 2023 by Lily Walla , an entrepreneur who previously constitute an eatable stigmatisation startup called SPOTS NYC that sold to Branded Treats , a food - distributer for 1 - 800 - Flowers .
Walla issue forth up with the idea for Auggie when she was pregnant with her first child . She was seeking advice from the people around her to avail make conclusion about what stroller to purchase or which pediatrician to choose . After find herself juggling several different spreadsheet and grouping confab , Walla decide to create a product that would make it easier for parents to find vet product and get advice from other parent .
Walla decided to name the startup after her son ’s giving birth month : August .
“ Parents seek advice and product recommendations during every stage of parenting , ” Walla tell TechCrunch . “ They prefer Son of rima oris recommendations . I can bear witness to that and I get a line from parents who share like experiences . But shopping , communion and edifice community have kind of always been siloed . ”
Auggie need to solve this by connecting the dots between community and commerce for parents , both await and current .
The company launch a WhatsApp community in January to test out a way for parents to connect for literal - time advice and the biotic community end up exceeding WhatsApp ’s limit for member and subgroup . After fancy more than 450,000 message and 35,000 product recommendations apportion on the WhatsApp community of interests , Auggie speed up programme for its own app , which would be the new place for its residential district . The app is now uncommitted on iOS , while an Android launching is expected to total in the next few weeks .
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The app aims to help parent find advice , chumminess and practical tips as they voyage parenthood . parent can search topic - based place to dive into unlike discussions , from feed to sleep to travel and more . you’re able to also chance a residential area free-base on your due date or geographical location .
The app is currently barren to use , but the inauguration may explore a subscription modeling at some head in the futurity .
In March , the companionship launch the 2d part of its missionary post : its desktop market place powered by the recommendations share by parents in its community . The market place presently has 10,000 merchandise from popular brands like BabyBjörn , UPPAbaby , Skip Hop and more . In summation to ware , it also features services , which means parents can use the marketplace to find pediatricians , lactation consultants , doulas and more .
The marketplace is n’t directly desegregate into the mobile app , so when a user press a advocate product , they are link out to the web app . Auggie does , however , be after to desegregate the market into its app in the near future .
Auggie ’s current business manakin is based on affiliate merchandising , so the company earns committal on each product sold through its marketplace . As for the future tense , Walla says Auggie is working to branch out its business modelling by unlocking fall - merchant vessels and partnering with brands .
The inauguration is targeting the default parent , which Walla says tends to be the mom who is sometimes overwhelmed with decision tiredness . The inauguration is also mainly point parent with children who are under five years of age .
“ Our North Star is to trickle out the noise when it comes to every stage of parenting to have content , community and commerce all in one seat , ” Walla said . “ We ’re just really focussed on scale the residential district , our retail partners and just building the ecosystem of recommendation when it comes to parenting . ”
Auggie raised $ 1.7 million in seed funding in August 2023 from NFX , Accel , Allison Stern at Mother Ventures , XFactor Ventures and a few strategical angel investor .
