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The Bandana.com website includes a list of jobs and a map to look for jobs by location.Image Credits:Bandana
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Most startup are looking to solve a problem inside a business , butBandana , a New York City - based startup , has a different goal . It wants to facilitate people at the lower end of the salary scale see better business with higher wages and good benefits , all while being closer to home to reduce commuting prison term .
Today , the companionship herald an $ 8.5 million investment , bring the amount call forth to $ 12.3 million .
When we spoke to CEO and co - father Timothy Makalinao last year at the time of the startup’sseed funding announcement , he draw his company this mode :
“ Essentially what we ’re trying to do is to create a platform that rejuvenates the working course of America by make it really easy for them to find better job , and then in the long term , better sustenance . ”
That has convey the shape of a website , with not only job list , but a function that shows line of work by positioning , so phratry do n’t have to commute too far to get to work . Every job list a detailed description , the remuneration range , the estimated take - domicile remuneration after revenue enhancement , a list of benefit and the location on the map .
But in nastiness of the altruistic delegacy , it ’s still a business , and as such , it has performance objectives like any other startup . “ Since we last spoke , the biggest thing is that we launched Bandana.com and it was actually hugely successful , ” Makalinao told TechCrunch .
The land site lists between 18,000 and 25,000 jobs on any give day . It has had more than 150,000 New York City task seekers come directly to the site since the launch , and they ’ve been able to get this variety of traction with almost no publicizing spend . “ More than 130,000 of those 150,000 proletarian came organically to our platform , ” he said . To this power point , he estimates between 10,000 and 15,000 multitude have find out task through the web site .
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They ’ve attain all of this through cagy content marketing , working both TikTok and Instagram to drive traffic to the website . “ Essentially what we ’ve done is we ’ve created these videos that allow you to find out more about [ specific ] job , and also understand and foreground really heavy businesses around New York City , ” he state .
As an example , they created a picture on the life history trajectory of a Costco bank clerk . That video garner over 12 million views on TikTok , according to Makalinao . Another video spotlight a restaurant in Harlem that makes Puerto Rican food , and it ’s start out over 150,000 views with lots of engagement , while drive traffic to the highlighted clientele .
The social medium effort not only drive traffic to Bandana and helps it put a spotlight on New York businesses , it allows them to acquire job seeker for just 1.5 cents per user , a ridiculously low monetary value of skill , something that becharm the attention of investor .
This month , the company is plan to boom beyond NYC to encompass a wide area , include New Jersey occupant who commute to work in Manhattan , as well as Long Island and north of the Bronx toward Scarsdale . They also plan to start posting interchangeable sort of Job in Los Angeles and the San Francisco Bay Area by Q1 2025 .
In addition , they are wait to expand beyond social mass medium drive to more conventional forms of advertising in subways , bus station , billboards and so forth , and the new money should aid finance these cause and let out cognizance about Bandana .
Future design for the situation admit a generative AI hunt shaft to help job seekers find jobs plainly by describing what they want . They also desire finally to expand into training , certifications and financial literacy .
The new investment was led by General Catalyst with participation from deliver investors Craft Ventures and Triple Impact Capital .
