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It ’s fourth dimension forBeRealto get real — it ’s difficult to rick a profit on a societal photo - sharing app without selling advert or memberships . Now , after its € 500 millionexit to French wandering publisher Voodoo , BeReal is rolling out advert in the U.S.
The troupe appointed Ben Moore , previously of TikTok , to result a U.S. team rivet on sales , partnership , and ontogeny .
As it seeks to woo advertisers , BeReal tell TechCrunch that it has an estimated 40 million monthly active user , including 5 million monthly active exploiter in the U.S. Overall , BeReal says that 85 % of its users are Gen Z. The app also claims that in the U.S. , France , and Japan — its top grocery — 50 % of users are alive six days a week . ( TechCrunch could not severally verify these figures . )
The app today faces the challenge of staying relevant in a competitive social landscape where rage come and go .
constitute in 2019 , the ephemeral societal app didn’tbloom in popularityuntil 2022 , after it had secured a $ 30 million Series A round from a16z and Accel . EvenMetaandTikTokwere clamouring to capitalize on BeReal ’s virality .
By October 2022 , app intelligence house Sensor Towerestimatedthat 53 million people had downloaded the app , though only about 9 % of active Android users had open up the app day by day . The app hit a cultural milestone when it wasparodied on SNL that same calendar month .
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According to information from third - party analytics firmAppfigures , BeReal to day of the month has been download 115 million times on iOS and Android , with 33 % of those downloads coming from the U.S. But over the last few years , downloads have slowed from its viral moment . In 2023 , world-wide downloads totaled an estimated 31.5 million , which decreased 60 % class - over - yr to 12.7 million in 2024 .
