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Cloud communication serviceBirdhas cut 120 jobs — rough one - third of its entire manpower . The Amsterdam - establish firm — formerly known as MessageBird — plans to realine its global operations amid the ongoing AI boom , TechCrunch has exclusively learned . Bird has since confirmed the word . The Dutch inauguration contact impacted employee on Friday .
The move comes just a twelvemonth after Birdcut 90 employeesfollowing itsrebrand . The fellowship also slashed prices at the time in an cause to take on the likes of Twilio , Klaviyo , and Attentive . The startup offers a CRM ( customer relationship management ) chopine for marketing , sales , and payments via email , SMS , and WhatsApp .
Bird founder and CEO Robert Vis reassert the number of employees impacted , add that most of the roles were in Europe .
“ While Bird was establish in Amsterdam and built unassailable European roots , our customer footprint has grown importantly in the Americas and Asia . This realignment will position our teams nigher to our customers , enabling us to well answer them in their local time zona and ethnical contexts , ” Vis say in a statement emailed to TechCrunch .
The inauguration consider Meta , PayPal , Square , and Uber as its primal customers . It offers a unified solvent to let line communicate with their customers via different channels , including email , SMS , vox , and WhatsApp .
Vis assert the layoffs were “ not a monetary value - reduction exercise ” as the startup ’s “ financials remain strong . ” Instead , AI acceptation has contributed to the step-down of roles . The list of similarly bear on companies includesSprinklr , Workday , andOkta .
“ The changes will aid us return to the agile , focused theoretical account that motor our former succeeder — starting with SMS and thrive to become one of the world ’s big providers of patronage communicating solution , ” Vis state .
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The administrator stated that the moved employee would find “ comprehensive transition support ” without sharing specifics on the severance .
In 2021 , Birdraised $ 800 millionin a Series C wing feature Tiger Global , Eurazeo , and Owl Rock . That keep up a $ 240 million round thatvalued the startup at $ 3 billion . The inauguration acquired email selling platform SparkPost in 2021 for $ 600 million .
