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Social internet and X competitor Bluesky ’s monumental growth slowed in December in the U.S. , after having surged from9 + million in Septemberto north of20 million usersin November .
The slowdown is base on an psychoanalysis of web traffic and mobile app daily active users by analytics firmSimilarweb , which found that Bluesky uprise less than 10 % calendar month - over - calendar month in December 2024 , compared with 189 % increment in November .
everyday active users of the Bluesky mobile app in the U.S. also grew 12 % in December , liken with 284 % growth in November , the firm says .
The social mesh gain late last year from auser Book of Exodus from X , formerly Twitter , follow the results of the U.S. presidential election in November . As Elon Musk became more closely ally with incoming president Donald Trump and used X to promote the Trump campaign , X users unhappy with the app ’s modish counselling moved to Bluesky in search of unripe ( or perhaps bluer ? ) grass .
The move sent Bluesky ’s app to the top of the U.S. App Store charts in November , where it maintained a No . 1 Overall rank from November 13 through November 21 , 2024 , according to datum from app intelligence operation providerAppfigures .
As a effect , Bluesky began to attract more attention among themainstream , asa host of Hollywood celebs , musicians , authors , andjournalistsjoined the social internet in November .
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Now the data indicates that the big Bluesky bump is over and growing is starting to temper .
To be cleared , Bluesky is still uprise . harmonize to Similarweb , Bluesky grew faster in the U.S. than another X rival , Instagram Threads , in December . That month , Bluesky ’s desktop and wandering web sojourn in the U.S. were up 9.6 % month - over - calendar month , while visits to Threads.net throw by 1.6 % . ( We should note that while Meta win theThreads.com area in September , it continues to redirect to Threads.net ) .
Worldwide , web site visits to Bluesky ’s app were up a like 9.5 % month - over - calendar month in December 2024 , also drive by U.S. increment . That ’s ahead of yarn growth of 5.7 % and X ’s 2.4 % , Similarweb ’s data shows .
Bluesky ’s big audience stand for the app now faces growing pain , including userprotestsover easing policy , make out withbots joining the program , and other moves from bad actors like username squatting and caricature , whichthe company attempted to addressin a late app update .
Despite December ’s slowdown , Bluesky still had a monolithic 2024 overall , with twelvemonth - over - class increase of 930 % worldwide , again ground on website visits , and two - year growth of 30,564 % .
